Alliance Group Publishes New Technology-Enhanced Book on Living Benefits

Next-Gen Protection sells out of first edition copies within first week

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Feb 22, 2018, 08:30 ET

LAWRENCEVILLE, Ga., Feb. 22, 2018 /PRNewswire/ -- Alliance Group unveiled the first copies of their new book, Next-Gen Protection: Living Benefits & the Future of Life Insurance at their 2018 Winter Summit in Atlanta, Georgia on Monday, February 12^th.

The book, written by Alliance Group's National Training Director, Samuel Howe, and VP/CMO Lee Duncan, and designed by Alliance Group's marketing team, is being hailed as the first of its kind in the life insurance industry. The book is marketed in tandem with a companion smartphone app, available on both Apple and Android devices, that allows the reader to animate certain sections of the book via Augmented Reality. The book is reinforced with testimonial videos from real-life Living Benefits clients who worked with Alliance Group partners to get much-needed financial relief from their Living Benefits policies when they suffered severe illness or injury.

All copies that were produced in the first printing run sold out within 72 hours. A fresh supply of copies is currently being printed and will be available this week.

Paperback copies of the book are available for $9.99 at www.nextgenprotectionbook.com.

About Alliance Group:

Alliance Group is a large independent marketing organization in the life insurance industry. Since 1998, they have been the driving force behind the rising popularity of Living Benefits life insurance in the marketplace. Alliance Group works with independent life insurance agencies and their agents to create marketing and training tools designed to help tell the story of Living Benefits to their clients. More information on Alliance Group can be found at their website, www.alliancegrouplife.com.

Alliance Group
Peter Goldfine – National Marketing Director
[email protected]
(678) 969-9000

SOURCE Alliance Group