Alliance Group Announces 2020 Living Benefits Ambassadors Team

LAWRENCEVILLE, Ga., Dec. 27, 2019 /PRNewswire/ -- Alliance Group announced the inaugural Living Benefits Ambassadors team as part of their third annual Living Benefits Awareness Month campaign. The Ambassadors will head up local grassroots campaigns to spread education and awareness for Living Benefits Awareness Month in January 2020.

The chosen Living Benefits Ambassadors are as follows:

Living Benefits Awareness Month, or LBAM, takes place each January and aims to educate consumers on the importance of owning Living Benefits life insurance and the role it plays in protecting families' financial security.

Living Benefits are features built into life insurance policies (term and permanent) that allow the policyholder access to their death benefit while they're still alive if they get sick or injured. Cancer, heart attack, stroke, major organ transplant, blindness, paralysis, and chronic illness are some of the triggering events that would allow for acceleration of the policy's death benefit.

"Getting sick no longer means certain death," said Lee Duncan, VP and CMO of Alliance Group, in a recent interview with InsuranceNewsNet. "People are surviving longer, which is great news, but survival requires treatment, and treatment requires money. Having emergency access to your life insurance policy's death benefit while you're still alive is a hugely valuable option to have. More people should know about that option. That's why we created Living Benefits Awareness Month three years ago, and we're so excited about building on that success in 2020."

According to Duncan, consumers can get a better idea of what LBAM is all about by visiting the website geared towards educating the general public on Living Benefits. The address for the site is http://www.lbawarenessmonth.com.

CONTACT: Peter Goldfine, Dir. Of Digital Innovation | 678.969.9000 | [email protected]

SOURCE Alliance Group