AllerMates® & The Wiggles Band Together To Safeguard Kids This Fall

NEW YORK, Aug. 15, 2014 /PRNewswire/ -- AllerMates®, the leading consumer product and education company for safeguarding kids with allergies, asthma and other conditions, announced today a partnership with The Wiggles, the number one children's entertainment group, for the launch of the AllerMates®/The Wiggles® Allergy Alert Wristband. The new co-branded allergy alert wristband is available at www.allermates.com.  

The AllerMates®/The Wiggles® Allergy Alert Wristband features the iconic Wiggles logo and can be customized with up to five AllerMates allergy and health alert charms. The selection of charms designates common allergens including peanut, nut, dairy, egg, wheat, and asthma, each with its own distinctively fun character. The wristband is free of BPA, phthalates, lead, nickel and latex, and is adjustable for a secure fit.

To teach children about their allergies and help them understand safety and awareness in an engaging and relatable way, P. Nutty, Pint, Eggie and other AllerMates characters will join Wiggles founding member Anthony Field (Blue Wiggle) and Emma Watkins (Yellow Wiggle), Simon Pryce (Red Wiggle) and Lachlan Gillespie (Purple Wiggle) in an informative video available on YouTube.

The Wiggles, widely known for their efforts in promoting safety for children take the subject of allergies very seriously. Their hit song "Ooey, Ooey, Ooey Allergies," which has received over 2.1 million combined views on YouTube, brings awareness to the subject and was inspired by real life circumstances.

"My son Antonio suffers from severe food allergies," said Anthony Field. "As both a parent and an educator, along with the other Wiggles, I strongly believe in the importance of allergy education for children and adults. We are proud to be in partnership with AllerMates and look forward to working with them to share this very important message."

"AllerMates is delighted to partner with The Wiggles to create our first-ever co-branded wristband," says Iris Shamus, founder of AllerMates. "The Wiggles are the perfect partner to help make allergy awareness meaningful and fun for kids."

The AllerMates®/The Wiggles® Allergy Alert Wristband will retail for $6.99. A six-pack of assorted allergen charms can be purchased for $16.99. Single charms cost $3.99

For more information on the AllerMates®/The Wiggles® Allergy Alert Wristband or AllerMates, please visit www.allermates.com. For more information on The Wiggles please visit: http://www.thewiggles.com/

About AllerMates®: 

AllerMates® was created after founder, Iris Shamus' son Ben, who suffers from food allergies and asthma, had a scare at preschool. Iris wanted to find a friendly way to educate her little one about his health concerns, so she created a world of characters and stories to which Ben could relate. Those characters and stories became the world of AllerMates.

Five years later, AllerMates has become the go-to resource for parents looking for easy, effective, and fun content to help teach their kids about their health. In addition, their allergy and other health safety products are sold in over 7,000 locations across the USA including CVS and internationally. Based in New York, Iris and her team design characters, create helpful content, answer emails, ship products, and obsess every day about keeping kids safe.

You can follow the AllerMates story on Twitter via Twitter.com/AllerMates or become a fan of their official Facebook page Facebook.com/AllerMates

About The Wiggles:

A new Wiggles era has begun and wiggly history is being made! Emma, Lachy, Simon and Anthony have captured the hearts of children all across the Wiggly World! With the Ready, Steady, Wiggles TV Series airing across North America, it features over 70 new songs! Combining entertainment and education presented in a wiggly way. The Apples and Bananas release debuted on the Australia Album chart as the highest debut ranking album release! Coming off the back of 110 sold out shows on their Australian tour, The Wiggles Ready, Steady, Wiggle tour is not to be missed!

Since the Wiggles inception, 24 years ago, they have set records and established themselves as the world's #1 Children's entertainment group. With 7 million albums, 23 million DVDs and 8 million books sold, The Wiggles have performed to millions of fans across the globe. Since releasing their self-titled album in 1991 the group has wiggled its way to worldwide fame. More than 50 CD and DVD releases later, they have earned 17 x gold, 12 x platinum, 3 x double-platinum, 10 x multi-platinum awards for their music and DVD sales and winning 11 x ARIA Awards (Australian Recording Industry Association) for Best Children's Album (making ARIA history as the most awarded ARIA winner in the one category.) North American fans can catch The Wiggles daily on Sprout in the U.S and Treehouse in Canada. You can also follow the gang on Twitter via Twitter.com/TheWiggles or become a fan of their official Facebook page Facebook.com/TheWiggles

SOURCE AllerMates