Allergy Relief Moms Can Rely On

IRVINGTON, N.Y., March 30, 2011 /PRNewswire/ -- Itchy, runny nose, sneezing, watery eyes and itchy throat – we all know the symptoms that can make our children miserable from allergies. And just in the nick of time as we approach the peak allergy season, PediaCare®, a trusted brand of children's non-prescription medicines for the past quarter of a century, is introducing new one-dose per day, Children's PediaCare® 24 Hour Allergy.

(Photo:  http://photos.prnewswire.com/prnh/20110330/NY73514)  

A widespread problem, seasonal allergies affect approximately 40 percent of children in the United States, as reported by the American Academy of Allergy, Asthma and Immunology(1). As common as allergies are, many parents are still confused about which over-the-counter allergy products are safe for their young children.

Specially formulated for children, just one dose of new Children's PediaCare® 24 Hour Allergy with cetirizine hydrochloride, provides all day relief from indoor and outdoor allergy symptoms.

"We listened to what the moms were looking for – a safe and effective allergy product for their children, ages two and up, that works, has only one dose per day and tastes good," said Sherry Polevoy, Senior Brand Manager for PediaCare®. "Parents don't have to worry about redosing during the day, it's dye free and it's a flavor that kids love – grape."

The launch of new Children's PediaCare® 24 Hour Allergy follows the recent introduction of PediaCare®'s new safe and effective cold/cough/fever and digestive remedies for children and infants.

In addition to the extensive product line offerings, PediaCare® has also developed a new comprehensive website, www.pediacare.com.  It has a symptom checker/product selector that helps guide parents to select the PediaCare® product that best addresses the symptoms their child is experiencing, sick day printable games, puzzles and coloring pages and tips for parents on all things pertaining to their child's health, as well as detailed information on all the products that PediaCare® offers.  The new PediaCare® website also has the PediaCare® Shopper's Guide iPhone application which can be downloaded for free.  

The PediaCare® brand of safe, effective medicines for children and infants has been relied on by healthcare professionals and moms for more than 26 years. PediaCare® products are available at drugstores, supermarkets and other retailers nationwide. For more information on specific PediaCare® products and formulations and where to find them, go to www.pediacare.com.

PediaCare® is a product of Medtech Products Inc., a Prestige Brands company.

(1) American Academy of Allergy, Asthma and Immunology, www.aaaai.org/media/statistics/allergy-statistics.asp

SOURCE Prestige Brands