Allergan Launches Bold Campaign For Millennial Women
Leading Growth Pharma And Women's Healthcare Company Introduces #ActuallySheCan Campaign To Celebrate A Generation Of Women
DUBLIN, July 21, 2015 /PRNewswire/ -- Allergan today launched #ActuallySheCanSM, an innovative campaign that inspires young millennial women to achieve their professional, personal, health, wellness and societal goals.
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#ActuallySheCan engages celebrities, YouTube influencers, publishers, including Cosmopolitan and Her Campus, and women's health activists to support a platform that educates, celebrates and motivates young women in a unique and authentic way to reach their full potential. By embracing the hashtag and expressing their ambitions and truths, collectively women will perpetuate a larger conversation around female achievement and well-being.
"As a leader in women's healthcare, we believe in offering women diverse healthcare choices and providing meaningful information, so that they can make educated decisions about their reproductive health. #ActuallySheCan demonstrates our commitment to deliver this education in an original and relevant way," said Bill Meury, EVP & President, U.S. Branded Pharma at Allergan. "We are honored to have a network of accomplished women, including Lea Michele, Lo Bosworth, and iJustine, join our inspiring movement."
"I attribute my personal and professional successes to not only my self-reliance and determination, but to the inspiration, education and support I received from others who helped me stay true to myself and my goals," Lea Michele states. "I am sharing my #ActuallySheCan story so I can help motivate and encourage all women to share their individual journeys and goals, so we can collectively help each other reach milestones. There is nothing more gratifying than seeing a woman leave her mark."
#ActuallySheCan represents an unprecedented new chapter in the company's long-standing commitment to women's programs, such as the philanthropic iact4womenSM initiative that supports deserving charities with a mission to help women in need.
Millennials are encouraged to join the #ActuallySheCan movement and share their goals in a variety of ways. By visiting www.actuallyshecan.com, millennial women can join and gather more information on this exciting new campaign. They can also participate via social media by following @ActuallySheCan and using the hashtag #ActuallySheCan.
ABOUT ALLERGAN WOMEN'S HEALTHCARE
Actavis Pharma, Inc., a subsidiary of Allergan, is a leader in women's health care, dedicated to developing and commercializing best-in-class pharmaceuticals to improve the health and wellness of women. Allergan takes a holistic and a best-in-class approach to women's healthcare as it prioritizes educational partnerships with OB/GYNs. The mission of Allergan Women's Health Care extends beyond its pharmaceutical products to ensure that all women can make informed decisions about their health and have access to high-quality medications. Allergan is committed to investing in programs that support the education and well-being of all women.
ABOUT ALLERGAN
Allergan plc, headquartered in Dublin, Ireland, is a unique, global pharmaceutical company and a leader in a new industry model – Growth Pharma. Allergan is focused on developing, manufacturing and commercializing innovative branded pharmaceuticals, high-quality generic and over-the-counter medicines and biologic products for patients around the world.
Allergan markets a portfolio of best-in-class products that provide valuable treatments for the central nervous system, eye care, medical aesthetics, gastroenterology, women's health, urology, cardiovascular and anti-infective therapeutic categories, and operates the world's third-largest global generics business, providing patients around the globe with increased access to affordable, high-quality medicines. Allergan is an industry leader in research and development, with one of the broadest development pipelines in the pharmaceutical industry and a leading position in the submission of generic product applications globally.
With commercial operations in approximately 100 countries, Allergan is committed to working with physicians, healthcare providers and patients to deliver innovative and meaningful treatments that help people around the world live longer, healthier lives.
For more information, visit Allergan's website at www.allergan.com.
CONTACTS:
For Allergan inquiries:
Mark Marmur
Director, Corporate Affairs
[email protected]
T 862-261-7558
For ActuallySheCan inquiries:
Katie Fox
Media Relations, Mission
[email protected]
T 212-219-2787
SOURCE Allergan plc
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