All-New Lalaloopsy™ Nurse Doll - Rosy Bumps 'N' Bruises™ - Teams Up with Red Cross this Holiday Season to Promote Blood Donations and Honor Nurses

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Nov 16, 2011, 05:59 ET

Lalaloopsy™ Gift Brings Smiles to Young Hospital Patients and Donors at Blood Drives

WASHINGTON, Nov. 16, 2011 /PRNewswire-USNewswire/ -- The American Red Cross and MGA Entertainment are joining together to promote blood donations and honor nurses at select hospitals nationwide this holiday season. As part of the season of giving, MGA Entertainment has donated more than 1,000 Rosy Bumps 'N' Bruises™, the all new Lalaloopsy™ nurse doll, to Red Cross hospital blood drives across the country.

(Photo: http://photos.prnewswire.com/prnh/20111116/DC07293-a)

(Logo: http://photos.prnewswire.com/prnh/20111116/DC07293LOGO-b)

(Logo: http://photos.prnewswire.com/prnh/20090108/RedCrossLOGO)

"We are excited to be joining with the Red Cross to promote blood donations during the holidays," said Isaac Larian, CEO of MGA Entertainment. "Rosy Bumps 'N' Bruises™ was sewn from bits of a nurse's uniform and was chosen for this project because she always puts safety first, a mission she shares with the American Red Cross."

The winter holidays are generally a very difficult time to collect enough blood to meet the needs of patients. With schools out, companies closed and families on vacation, it's even more important that those who are eligible to donate come forward to give the gift of life.

"We're very grateful to MGA Entertainment for encouraging people to donate blood this holiday season. The unique personality of the Rosy Bumps 'N' Bruises™ Lalaloopsy™ doll will help the Red Cross honor nurses and will surely bring a smile to the faces of young patients," said Shaun Gilmore, President, American Red Cross Biomedical Services.

Every two seconds, someone in this country needs blood. About 44,000 blood donations are needed each and every day by hospital patients in the United States. Blood products are needed by cancer and leukemia patients, people with blood disorders, premature babies, transplant recipients, trauma victims, and more.

To schedule a donation time or get more information about giving blood or platelets, people can visit redcrossblood.org or call 1-800-RED CROSS (1-800-733-2767).

About the American Red Cross:
The American Red Cross shelters, feeds and provides emotional support to victims of disasters; supplies nearly half of the nation's blood; teaches lifesaving skills; provides international humanitarian aid; and supports military members and their families. The Red Cross is a charitable organization — not a government agency — and depends on volunteers and the generosity of the American public to perform its mission. For more information, please visit www.redcross.org or join our blog at http://blog.redcross.org.

About MGA Entertainment, Inc.
MGA Entertainment, a consumer entertainment products company headquartered in Van Nuys, California, manufactures innovative lines of proprietary and licensed products including toys and games, dolls, consumer electronics, home décor, stationery and sporting goods. The MGA family includes award-winning brands such as Little Tikes®, Lalaloopsy™, Bratz®, Moxie Girlz™, BFC, Ink.™, Rescue Pets® and Zapf Creations®. The Company is continuing its tradition of creating imaginative doll brands for girls. For more information please visit: www.mgae.com, www.littletikes.com, www.lalaloopsy.com, www.bratz.com, www.moxiegirlz.com, www.moxieteenz.com, and www.bfcink.com.