All-New iWOW Adaptor Dramatically Improves the Audio Quality of the iPhone and iPod Touch

SANTA ANA, Calif., Jan. 5 /PRNewswire-FirstCall/ -- SRS Labs (Nasdaq: SRSL), the industry leader in surround sound, audio, and voice technologies, announced today the addition of the SRS iWOW for iPhone and iPod Touch to the award-winning line of SRS iWOW audio enhancement solutions. The new SRS iWOW Adaptor, which seamlessly attaches to the bottom of the iPhone or iPod touch is engineered to work in tandem with a free iPhone/iPod Touch app to deliver a customizable, more personal and immersive music, video and gaming audio experience.

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"We're very excited to add the next generation of our iWOW Adaptor for iPhone and iPod Touch to our line up of audio enhancement solutions available on our online store," said Allen H. Gharapetian, Vice President of Marketing for SRS Labs. "The original SRS iWOW Adaptor for iPod quickly became a hit, and to further that success, we determined that the time was right to develop a next generation adaptor for Apple's new line of touch screen music players; after all, the iPhone and iPod Touch are the most popular products in their respective markets among consumers."

The SRS iWOW for iPhone and iPod Touch is a premium audio accessory that attaches to the bottom connector of the iPhone or iPod Touch. The device utilizes several patented SRS audio solutions designed to retrieve and restore audio cues that are buried within the original source material, making music, video files, and games sound high-definition -- with remarkable depth and clarity.

The new SRS iWOW Adaptor works with a free SRS iWOW iPhone app, which is available for download on the iTunes App Store. The SRS app allows users to custom tune the iWOW Adaptor to personalize their listening preferences, via custom-tuned settings for headphones, external speakers and car audio systems, and gives users the ability to increase bass response, treble as well as add a surround sound effect to their audio.

The SRS iWOW for iPhone and iPod Touch will be exclusively available for purchase online at SRS Labs' Online Store for $79 by the end of January 2010.

About SRS Labs, Inc.

Founded in 1993, SRS Labs is the industry leader in audio signal processing for consumer electronics. Beginning with the audio technologies originally developed at Hughes Aircraft, SRS Labs holds over 150 worldwide patents and is recognized by the industry as the foremost authority in research and application of audio post processing technologies based on the human auditory principles. Through partnerships with leading global CE companies, semiconductor manufacturers and software partners, SRS is recognized as the de facto standard in audio enhancement, surround sound, volume leveling and voice processing technologies. SRS solutions have been included in over one billion electronic products sold worldwide including flat panel HDTVs, STBs, mobile phones, portable media devices, PCs and automotive entertainment. SRS Labs supports its partners around the globe with a network of offices in regions including the U.S., China, Europe, Japan, Korea and Taiwan. For more information, visit www.srslabs.com. Visit SRS Labs' blog at soundingoff.srslabs.com, on Facebook at www.facebook.com/srslabs or on Twitter at http://www.twitter.com/srslabs.

Except for historical information contained in this release, statements in this release, including those by Mr. Gharapetian, may constitute forward-looking statements regarding our assumptions, projections, expectations, targets, intentions or beliefs about future events that are based on management's belief, as well as assumptions made by, and information currently available to, management. While the Company believes that its expectations are based upon reasonable assumptions, there can be no assurances that the Company's goals and strategy will be realized. Numerous factors, including risks and uncertainties, may affect the Company's actual results and may cause results to differ materially from those expressed in forward-looking statements made by or on behalf of the Company. Some of these factors include the acceptance of new SRS Labs' products and technologies, the impact of competitive products and pricing, the timely development and release of technologies by the Company, general business and economic conditions, especially in Asia, and other factors detailed in the Company's Form 10-K and other periodic reports filed with the SEC. SRS Labs specifically disclaims any obligation to update or revise any forward-looking statement whether as a result of new information, future developments or otherwise.

    SRS Labs, Inc. Contact:        Investor Relations Contact:
    Michael Bingham, PR Manager    Matt Glover, Liolios Group, Inc.
    949-442-5582                   949-574-3860
    [email protected]           [email protected]
    Twitter: @SRSLabs

SOURCE SRS Labs

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