All New Cafe & Retail Concept, Cheese Culture: A Whey of Life, Retains Simply the Best PR to Launch Grand Opening

FORT LAUDERDALE, Fla., July 5, 2011 /PRNewswire/ -- Cheese Culture: A Whey of Life (www.cheese-culture.com), a unique cafe and retail shop specializing in international and domestic artisan cheeses, boutique wine, craft beer, charcuterie, classes, daily fresh foods and more, announced today that they have retained Simply the Best Public Relations (www.simplythebestpublicrelations.com) as its PR firm for its grand opening and subsequent media events.

Founded by owner and operator Susan Phipps, Cheese Culture: A Whey of Life is the culmination of a love of cheese and desire to bring her love and knowledge to the South Florida market.  "Our mission at Cheese Culture is to offer the freshest artisanal cheeses and create a friendly atmosphere where customers can taste and learn about all the various types available to them," says Ms. Phipps, who has taken numerous classes and workshops mastering her knowledge on all aspects of the cheese making process.  The shop has a tasting room where weekly and monthly classes will be held to focus on such topics as cheese and wine pairings, cheese and beer parings and Cheese 101 for beginners.

Cheese Culture: A Whey of Life is sure to become a must-see destination on busy Las Olas Blvd., a favorite area for locals and tourists alike. "Our publicity will include a series of grand opening events to introduce Cheese Culture as a place not only to learn about and purchase favorite and rare cheese, we will promote classes and tastings, and seminars by such international superstars in the industry including Max Mccalman, a renowned teacher, author and lecturer on cheese, who will be hosting classes for chefs and the public at Cheese Culture in mid-September," states Kim Morgan, President of Simply the Best PR.

Cheese Culture: A Whey of Life will also feature charcuterie, typically known as an array of cured meats including ham, sausage, confit, bacon, and more, along with olives, oils, spreads, fruit and chutney; freshly made sandwiches, Panini's, platters and picnic baskets, a large assortment of gift baskets, additional accoutrements, and indoor and outdoor seating for dining.

Cheese Culture: A Whey of Life
813 East Last Olas Boulevard
Fort Lauderdale, FL 33301
(954) 629-5800
www.cheese-culture.com

Contact:  Kim Morgan
Simply the Best Public Relations
(954) 261-2149
[email protected]

SOURCE Simply the Best Public Relations

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