All Def Digital Enters Exclusive Development Partnership With WorldStar Hip Hop

CULVER CITY, Calif., March 12, 2015 /PRNewswire/ -- All Def Digital, a leading multi-platform media company, and WorldStar Hip Hop, the world's leading urban culture Internet destination, today announced a partnership to create the next generation of content for premium television and other media.  The deal was announced today by WorldStar Hip Hop founder and CEO Lee "Q" O'Denat and All Def Digital founder and Chairman Russell Simmons.

The strategic partnership will create cutting-edge programming using the resources, content and talent of both the WorldStar and All Def brands and platforms. It extends a relationship that already includes a major feature film in development at Paramount Pictures through Simmons' film company Def Pictures, and an online comedy series coming soon to All Def Digital's YouTube channel and on WorldStar Hip Hop. A trailer for the new series was released today.

The initiative will target the development of new video programming, with an eye toward premium television and subscription services, as well as music programming for cable and broadcast.

Founded in 2005, WorldStar Hip Hop is the dominant digital player in the world of hip hop culture and news as well as user-generated video content, attracting more than 20 million page views a day and 30 million unique viewers a month. Black Entertainment Television (BET) voted WorldStar Hip Hop as the "top hip hop and urban culture website"  for three years in a row. The site is currently ranked by Alexa in the top 375 most trafficked websites used on a daily basis in the United States. 

"I have known 'Q' for years; he is among the most talented content curators of his generation," said Simmons.  "Q has created a brand and platform like no other, with no outside funding or support, making him one the great entrepreneurs in our space.  It is my privilege to help extend that voice to the world."

"All Def Digital's cross-platform approach is the perfect partner for WorldStar Hip Hop to stretch its creative wings and grow as a media brand into the television, film and subscription arenas on a global basis,"   said O'Denat.   "Russell and his many groundbreaking initiatives have inspired me and shown me a world of possibilities that exist as we extend the WorldStar brand through cultural, comedic, and music programming across screens, from digital, to theaters and globally through premium and subscription television."

"WorldStar's millions of fans represent a new generation of content consumer that leans heavily into mobile and short-form, and is wildly engaged. That's what makes this a perfect match for what we are building at All Def," said ADD President and COO Sanjay Sharma.

ABOUT WORLDSTAR HIP HOP
Celebrating its 10th anniversary in 2015, WorldStar Hip Hop was founded by digital media entrepreneur Lee "Q" O'Denat. With nearly 30-million unique monthly visitors the site also generates 500 million page views. WSHH is a leading online destination for entertainment programming including original user-submitted content. WSHH has successfully launched off-site brand extensions such as WorldStar Clothing, an upcoming series with the Adult Swim Channel that is in development as well as WorldStar Films, which currently has a film in development with Paramount Pictures. The company's charitable arm, WorldStar Foundation, leverages its unique and powerful access to multi-cultural audiences to make a positive impact. For further information visit www.worldstarhiphop.com.

ABOUT  ALL DEF DIGITAL
All Def Digital (ADD) is a premium, multi-platform digital media company and entertainment hub, curating, developing and connecting a new generation of content creators to global fans.  ADD embraces multi-racial but singularly cultural urban entertainment in all its forms – across comedy, music, poetry, news and other cultural programming – through myriad platforms, partnerships and outlets, including a record label, television and motion picture development group, artist management, creative agency services, and digital channel management and optimization.  In a short period of time, ADD has experienced exponential growth in its influential YouTube channel and cross-platform network, original series and sketch comedy, its music programming and emerging artist discovery initiatives, branded entertainment and multi-dimensional sponsorships with global advertising partners.  

All Def Digital is headquartered in Culver City, California, with offices in New York.   For more information, visit: youtube.com/alldefdigital, facebook.com/alldefdigital, instagram.com/alldefdigital, alldefdigital.tumblr.com and on twitter @alldefdigital. 

For More Information:

Steve Elzer
Elzer & Associates, Inc
[email protected]

Jennifer J.A. Williams
J Sharpe Agency PR for WorldStar Hip Hop
[email protected]

SOURCE All Def Digital

Related Links

http://www.worldstarhiphop.com

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