Alinean Presents Webcast Is There Any ROI for Social Media Marketing?

ORLANDO, Fla., March 22, 2011 /PRNewswire/ -- Alinean, the leading creator of value-based interactive sales and marketing tools for B2B vendors, today announced a webinar "Is There Any ROI for Social Media Marketing?" examining social media marketing to help quantify and deliver better social media measurement and return on investment (ROI) accountability.

Marketers are investing more in social media efforts, with significant 40% or more annual increases predicted over the next year. As companies make efforts to deliver social media results and success, but struggle with what investments are required and how much effort needs to be expended to deliver specific results.

This webcast will examine:

• The latest research on ROI measurement
• The Social Media Value Chain, a successive measurement and calculation methodology for quantifying the value and ROI
• Best practices for driving social media ROI success, including the Social Media Hierarchy of Needs
• The Social Media Marketing ROI Calculator, a new predictive model and interactive online tool for assessing potential ROI

About Alinean

Alinean, the leading provider of dynamic sales and marketing tools, empowers B2B vendors to better sell to today's economic-focused buyer. Alinean-powered interactive white papers, assessments, ROI calculators and TCO comparison tools create more compelling value-based connections, workshops, presentations and proposals -- delivering customized diagnostics, benchmarks, solution recommendations, benefits, investments, ROI, payback and TCO advantage proof points.

Leading B2B firms leveraging Alinean tools include: HP, IBM, Microsoft, EMC, Dell, Intel, IDC/IDG, AT&T, Siemens, Unisys, Thomson Reuters, NetApp, Citrix, Symantec, Novell, Cisco, Oracle, Sybase, and CA.

Learn more at the Fight Frugalnomics™ Resource Center http://www.fightfrugalnomics.com, or by visiting http://www.alinean.com, or calling 407.382.0005.

Alinean, XcelLive and the Alinean logo are trademarks or registered trademarks of Alinean, Inc. Other Alinean product or service names or logos herein are trademarks of Alinean, Inc. All other products, services and company names mentioned herein may be trademarks of their respective owners.

SOURCE Alinean

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