Alinean Builds on Momentum for a Strong Second Quarter 2011

ORLANDO, Fla., Aug. 3, 2011 /PRNewswire/ -- Alinean, the leading creator of value-based marketing and sales tools for business to business (B2B) solutions, today announced the addition of three new customers and four new strategic partners during the second quarter of 2011. Alinean has been selected to develop and power value-based marketing and sales tool campaigns for customers including Quest Software, Polycom and Finlistics. And our new partners, Tangence, The Vanella Group, Futurecurve and Rainier Group, help us broaden our customer reach and extend the services we are able to offer to our customers.

"There is a significant amount of attention and investment being paid to the role content has in the B2B buying process. Our customers have embraced the fact that interactive, relevant, value-focused content aligned to facilitate the buyer's decision making process leads to higher conversions, shorter sales cycles and less discounting," said Jefre Futch, President and CEO of Alinean.

Alinean continues to grow its customer and partner base, proving to be the preferred B2B value-based sales and marketing solution provider.

Industry recognition received this past quarter includes:

• BtoB Magazine named Tom Pisello among its Demand Generation Experts within its Who's Who in 2011 list
• Marketo recognized Tom Pisello among their Top 18 Must-Know Marketing Analytics and Metrics Experts
• In partnership with the Content Marketing Institute, launched the B2B Content Assessment, which analyzes marketing & content spend, inbound/outbound tactics, content types and overall effectiveness compared to over 1,100 marketing organizations.
• Launched the CMO Challenge with the Campaign & Marketing Optimization (CMO) Assessment, designed to help marketers benchmark their budgets, tactics and effectiveness against peers and best practice leaders.

About Alinean

Alinean, the leading provider of dynamic sales and marketing tools, empowers B2B vendors to better sell to today's economic-focused buyer. Alinean-powered interactive white papers, assessments, ROI calculators and TCO comparison tools create more compelling value-based connections, workshops, presentations and proposals – delivering customized diagnostics, benchmarks, solution recommendations, benefits, investments, ROI, payback and TCO advantage proof points.

Leading B2B firms leveraging Alinean tools include: HP, IBM, Microsoft, EMC, Dell, Intel, IDC/IDG, AT&T, Siemens, Unisys, Thomson Reuters, NetApp, Citrix, Symantec, Novell, Cisco, Oracle, Sybase, and CA.

Learn more at the Fight Frugalnomics™ Resource Center http://www.fightfrugalnomics.com, or by visiting http://www.alinean.com, or calling 407.382.0005.

SOURCE Alinean

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