Alinean Announces Content Optimization Assessment

CLEVELAND, Sept. 7, 2011 /PRNewswire/ -- Alinean unveils its new Content Optimization Assessment service as content marketers from around the globe converge in Cleveland for the opening of the Content Marketing World 2011 event.

Alinean, the premier provider of interactive content marketing and value-based sales enablement services and tools, today announced the launch of the Content Optimization Assessment, an in-depth benchmark comparison of content marketing spend, strategies, tactics, and effectiveness, and an optimization roadmap service, helping marketers improve content effectiveness by aligning content to best facilitate the buyer's journey.

"Although an average of 26% of marketing is spent on content marketing, our research indicates a decided crisis in confidence, with 60% of marketers believing their current content marketing efforts are ineffective," according to Joe Pulizzi, Founder of Junta42 and the Content Marketing Institute. "This research, leveraged as an integral part of the Content Optimization Assessment, helps marketers understand how they compare to peers to improve effectiveness with specific best practice recommendations."

The Content Optimization Assessment is a personalized benchmarking service that leverages the online diagnostic assessment tool and best practice recommendations to deliver a:

• Benchmark Report, created in partnership with the Content Marketing Institute, which analyzes your marketing and content spending, inbound/outbound tactics, content types and overall effectiveness compared to over 1,100 marketing organizations;

• Content Alignment Analysis, which assesses the relevance and engagement capability of content assets along the buyer's journey, from demand gen efforts to closing sales, to maximize the performance of your marketing and sales content.

The resultant 30+ page Content Optimization Report is leveraged by marketers to confirm current tactics and strategies, identify key gaps or improvement areas, and follow a roadmap for specific content improvements.

"Today's buyer is more empowered, skeptical and frugal than ever before, a condition termed Frugalnomics, driving more scrutiny, complexity and friction on buying decisions," says Tom Pisello, Chairman and Founder of Alinean. "In this environment, the key to content marketing effectiveness is to assess and transition content marketing, making the content more relevant and useful in facilitating the steps in the buyer's journey."

More information about the Content Optimization Assessment can be found at: http://alinean.com/content_optimization_assessment

About Alinean

Alinean is the premier provider of interactive content marketing and value-based sales enablement services and tools. Alinean-powered interactive white papers, assessments, ROI calculators and TCO comparison tools create more compelling value-based connections, workshops, presentations and proposals – delivering customized diagnostics, benchmarks, solution recommendations, benefits, investments, ROI, payback and TCO advantage proof points.

Leading B2B firms leveraging Alinean tools include: HP, IBM, Microsoft, EMC, Dell, Intel, IDC/IDG, AT&T, Siemens, Unisys, Thomson Reuters, NetApp, Citrix, Symantec, Novell, Cisco, Oracle, Sybase, and CA.

Learn more at the Fight Frugalnomics™ Resource Center http://www.fightfrugalnomics.com, or by visiting http://www.alinean.com, or calling 407.382.0005.

SOURCE Alinean

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