Alexa, ask Medela about Breastfeeding

MCHENRY, Ill., May 5, 2017 /PRNewswire/ -- Amazon's Alexa has become a household name across the globe, helping busy families with everything from shopping lists to lighting adjustments. Building on that support, Medela, the #1 recommended breast pump brand,* has announced that Alexa is now also able to provide breastfeeding information through the new Medela Breastfeeding skill.

"We are excited to expand on our commitment to supporting today's moms and families by providing breastfeeding guidance via Amazon Alexa," said Melissa Gonzales, managing director for Medela USA. "We know that parents are busy, and they don't have the time – or the free hands needed to look up answers to questions about breast milk and breastfeeding. Through Alexa, we wanted to make sure all they had to do was ask."

When enabled, users can ask Alexa about breastfeeding, storing breast milk, pumping, and even issues, like "What is a milk blister?" and "Why does my milk taste soapy?" Answers were developed with Medela's team of board-certified lactation consultants. With the Medela skill, Alexa can answer the most frequently asked questions about breast milk feeding.

The Medela Breastfeeding skill is available on devices with Alexa including the Amazon Echo, Echo Dot, Amazon Tap and via the voice remote on Amazon Fire TV.  Users can enable the Medela Breastfeeding skill by simply saying "Alexa, enable Medela" or by searching for and enabling the Medela Breastfeeding skill in the Amazon Alexa Skill Store, which is available in the Alexa app on iOS, Android and Fire tablets.

Beginning in June, the Sonata™ Breast Pump will be available for purchase through Amazon. Sonata is Medela's first smart and most quiet breast pump. At only two pounds, it offers powerful and reliable hospital-level performance and seamlessly connects to the MyMedela app to track activity and get customized breastfeeding support. Learn more at MedelaSonata.com.

About Medela
Founded in 1961, Medela is led by Michael Larsson and concentrates on two business units: "Human Milk," providing research-based breast milk feeding solutions, and "Healthcare," engineering and manufacturing medical vacuum technology solutions. Medela is headquartered in Switzerland and has 18 subsidiaries, distributing its products to more than 100 countries throughout the world. For more information, visit www.medela.com.

*Survey of OB/GYNs and Pediatricians. AlphaImpactRX ProVoice Survey; Jan-Dec 2015.

SOURCE Medela

Related Links

http://www.medela.com

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