Alex Ain, Expert Marketing Advisor, Joins HawkPartners as a Partner in the Cambridge Office

CAMBRIDGE, Mass., March 21, 2011 /PRNewswire/ -- HawkPartners, LLC is pleased to announce that Alex Ain has joined the firm as a Partner.  Alex brings a wealth of experience helping client executives develop and implement marketing strategies in such industries as consumer packaged goods, telecommunications and financial services.  His experience helps to expand HawkPartners' industry breadth while also enhancing our depth of experience in marketing strategy development as well as market research.  Alex joins HawkPartners' Cambridge office.

Alex brings over 20 years of marketing strategy and market research experience to the HawkPartners team.  For the last 13 years, Alex led his own consulting firm, Alex Ain Associates, which specialized in providing expert strategy consulting and marketing research services to a wide range of client industries, with a particular expertise in consumer industries.  He provides not only strategic guidance to marketing executives but also the practical support to turn these strategies into action.  In addition, Alex is an experienced facilitator who leads ideation and brainstorming sessions with client executive teams.  Alex also brings a depth of experience in many quantitative and qualitative research techniques, with particular specialization in areas such as product development, creative development, and marketing to kids and teens.

"We are excited to be adding someone with Alex's level of expertise that enhances HawkPartners ability to provide guidance and insight to marketing executives," said Robert S. Duboff, Chief Executive Officer and co-founder of HawkPartners.  "Alex brings a complementary industry focus and skill set to HawkPartners and is a great cultural fit with our principles and values – we could not be happier," added Scott L. Berman, President and co-founder.

HawkPartners is a marketing consulting firm that works at the intersection of market research and marketing strategy to help industry-leading, Fortune 500 clients make fact-based business decisions.  Founded in 2003, the firm is headquartered in Cambridge, MA, with additional offices in New York, and Washington, DC.

CONTACT: Ray George, 212-792-9791

SOURCE HawkPartners, LLC