Alessia Cara Releases Powerful New Single "Scars To Your Beautiful," Announces KNOW-IT-ALL Tour Part II

Hailed by Teen Vogue as "one of the most profound and poetic self-esteem tracks to hit airwaves in a while," Scars To Your Beautiful's message of positivity and self-empowerment resonates throughout the video, which shares the stories of a diverse cast proudly defining their own beauty.

"The world sometimes tells us that we shouldn't be happy with ourselves if we don't fit certain standards of beauty," says Alessia. "'Scars To Your Beautiful' is my reminder that beauty isn't only one look, shape, size, or color. Beauty comes in all forms - tangible and intangible - inside and out. We need to recognize that."

The powerful message of "Scars To Your Beautiful" is the lynchpin behind her new partnership with I AM THAT GIRL, the national movement that has been inspiring girls for the past six years to love, express, and be who they are.  

Alessia and I AM THAT GIRL are set to debut a new spot this week announcing their campaign centered around "the honest conversation about our physical and emotional scars, our struggles, and all the things we don't normally talk about." IATG will co-create a curriculum inspired by Alessia's song, including a downloadable kit for IATG chapters, social activations, and live "Your Beautiful" events engaging both IATG chapters and Alessia's fan communities."

Aside from major festival bookings at Coachella, Glastonbury and Lollapalooza, Alessia has spent the summer as direct support for Coldplay's A Head Full Of Dreams tour in Europe and the UK, and will continue on through the U.S. leg, starting July 16^th at Metlife Stadium in New Jersey through September 3^rd at Levi's Stadium in Santa Clara, CA. 

Today, Alessia announces the KNOW-IT-ALL Tour Part II, her own solo headlining tour of the U.S., beginning September 29^th at the Fillmore in Silver Spring, MD. The 21-city tour sees Alessia headlining her biggest rooms yet - with shows at prestigious venues including New York City's famed Radio City Music Hall, Boston's Orpheum Theatre, the Wiltern in Los Angeles, Nashville's Ryman Auditorium, and the Jackie Gleason Theater in Miami Beach. (See tour dates below.) Supporting Alessia on the tour will be Nathan Sykes and Ruth B.  

Citi® cardmembers have access to pre-sale tickets now through Citi's Private Pass® Program. For complete pre-sale details, visit www.citiprivatepass.com. Tickets for the general public go on-sale, Friday, July 15 starting at 10am local time at www.livenation.com.

During the KNOW-IT-ALL Tour Part II, Alessia will be working with the Ryan Seacrest Foundation (RSF), whose broadcast media centers (Seacrest Studios) at pediatric hospitals in nearly a dozen locations are inspiring youth through entertainment and education-focused initiatives. She will visit several of the pediatric hospital-based RSF Seacrest Studios, and interact with and perform for patients.  For more information, visit www.ryanseacrestfoundation.org 

For more details on the upcoming KNOW-IT-ALL Tour Part II, and all things Alessia Cara, visit www.alessiacara.com 

Photo - http://photos.prnewswire.com/prnh/20160711/388294

SOURCE Def Jam Recordings

Related Links

http://www.alessiacara.com