AlEn USA Earns Three Crystal Awards for CLORALEN® "Bleach like a Boss" Campaign

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Jul 10, 2018, 16:58 ET

HOUSTON, July 10, 2018 /PRNewswire/ -- AlEn USA, the makers of household cleaning products available worldwide, recently was recognized in three marketing campaign categories at the 2018 American Marketing Association (AMA) Crystal Awards. Those categories include: Marketing Campaign: Product Launch; Marketing Campaign: Business-to-Consumer: In-House; and Marketing Campaign: Large Budget ($150,001+).

Pictured L to R: Colleen Akehurst, Tanner Clark and Tanu Grewal, all with AlEn USA, accepted three American Marketing Association (AMA) Crystal Awards for the CLORALEN® “Bleach like a Boss” campaign

Every year, AMA Houston pays tribute to Texas' leading marketing talent in categories ranging from traditional advertising and websites to marketing campaigns and social media. To qualify, all work must have launched in 2017 and is judged by an esteemed group of industry leaders from across the country. Now in its 32^nd year, the Crystal Awards recognizes marketing organizations that deliver results-driven marketing campaigns. AlEn USA earned top marks for its marketing campaigns for "Bleach like a Boss" developed for its newest product, CLORALEN® Platinum.

The multi-faceted marketing campaign, involving digital, video, social media and retail activations, struck a chord with consumers, offering them total control when doing laundry and cleaning thanks to CLORALEN® Platinum's splash-free formula with a safe pour spout and ergonomic handle.

"We're really proud of the hard work and creativity that went into the launch of CLORALEN Platinum," said Tanu Grewal, Head of Marketing for AlEn USA. "This product was the first created from the ground up for the U.S. market, and is the biggest integrated marketing campaign to date for AlEn USA. It's has set the tone for other exciting brand initiatives coming soon."

For a full list of winners in the 2018 AMA Houston Crystal Awards, click here.

About AlEn USA

Headquartered in Houston, Texas, AlEn USA is a subsidiary of Grupo AlEn, a leading global cleaning and laundry products company with market leadership in Mexico, Central America and the Caribbean. With more than 6,000 employees globally, Grupo AlEn has been striving for a cleaner and more sustainable world for nearly 70 years.

In the US, AlEn's portfolio of products includes bleach, cleaners, powder detergent, liquid laundry detergent and fabric softeners and brands CLORALEN®, PINALEN® and ENSUEÑO®. One of the few consumer good products companies based in Houston, AlEn USA is committed to continued growth and innovation of its products in the U.S., supporting a culturally diverse workforce and maintaining socially responsible and environmentally friendly business practices.

For more information, visit www.alenusa.com

Media contacts: Laureen Lucas, [email protected], 832.671.8787 or Allyson Caire, [email protected], 281.813.5588

SOURCE AlEn USA