Alcopops Day of the Dead

Latin America - español

Youth Protest Deadly Alcohol Products

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Oct 23, 2014, 09:00 ET

SAN RAFAEL, Calif., Oct. 23, 2014 /PRNewswire-USNewswire/ -- According to Alcohol Justice, in remembrance of youth who have fallen victim to alcohol-related harm, Youth for Justice are leading a Day of the Dead procession to Mi Pueblo Food Center and Circle K in San Rafael. They will be asking these local Canal-neighborhood retailers to voluntarily stop selling dangerous youth-attractive flavored malt beverages (FMBs) known as alcopops. Each year 4,300 people under age 21 die from alcohol-related injuries while costs of underage drinking (including medical, loss of work, and quality of life costs) run as much as $60 billion annually. This is the 5^th time that Circle K has been targeted and the 4^th time for Mi Pueblo. Previous attempts to meet with corporate leaders of both businesses have been met with indifference.

What:
Demonstration / March

When:
Friday, October 24, 2014, 7-8 P.M.

Where:
Circle K 981 - Francisco Blvd. E, San Rafael,
CA 94901 (7 P.M.)

Mi Pueblo Food Center - 330 Bellam Blvd,
San Rafael, CA 94901 (7:30 P.M.)

Who:

Alcohol Justice
Alcopop-Free Zone® Marin Coalition
Bay Area Community Resources
Canal Welcome Center
Canal Community Businesses, Parents & Residents
First Presbyterian Church of San Rafael
La Plaza Market
Marin County Probation Department
Marin County Health and Human Services
Project Avary Peacemakers
San Rafael Police Department
San Rafael City Schools
San Rafael Alcohol and Drug Coalition
Trips for Kids
The Recovery Station TV Series
University of San Francisco School of Nursing
Youth for Justice
YMCA

Why: Youth-attractive alcopops, or Flavored Malt Beverages (FMBs):

Are pre-mixed, sweetened alcoholic drinks that taste like juice and soda
Are packaged in brightly-colored cans, similar to energy drinks
Are priced low enough to effectively target underage drinkers, especially young women
Can be shelved wherever beer is available - including convenience stores and gas stations
In supersized 24 oz. single-serving containers with 12 percent alcohol are the equivalent of 4-5 beers
Encourage underage consumption and binge drinking which leads to serious alcohol-related harm

For Additional Information: www.AlcopopFreeZone.us

CONTACT:
Michael Scippa 415 548-0492
Jorge Castillo 213 840-3336

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To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/alcopops-day-of-the-dead-646889222.html

SOURCE Alcohol Justice