Alcantara Partners With Lamborghini Again For 2018
Extends sponsorship agreement by wrapping VIP hospitality area in Italian design values
MILAN, Sept. 6, 2018 /PRNewswire/ -- Alcantara, the global luxury and lifestyle brand for the auto industry, is partnering again with Lamborghini during the 2018 Lamborghini Super Trofeo series, which takes place on three continents.
Alcantara is providing a VIP hospitality area at Lamborghini's Super Trofeo races with custom-made sofas and armchairs upholstered in a relaxing ice grey and pearl grey, with pillows and cushions featuring a pattern that evokes Lamborghini interiors. The furnishings designed by Alcantara feature sharp edges to echo the lines of Lamborghinis in race-course action.
In the Alcantara-equipped lounge area, drivers and guests are able to relax and enjoy an atmosphere that radiates Italian design values - exclusivity, luxury, technology, outstanding performance and fine craftsmanship - for which Lamborghini and Alcantara are known throughout the world.
"We are pleased to be a partner of the Lamborghini Super Trofeo series in 2018," said Alcantara Chairman and CEO Andrea Boragno. "Alcantara is featured in Lamborghini interiors as a cutting-edge solution, and high-tech performance in terms of lightweight, grip and wear resistance, and because it allows extreme customization. With Alcantara, the perfect combination of craftsmanship and hi-tech meets at the crossroads of beauty and design to provide an exclusive and luxurious lifestyle appeal."
On the track, the Italian material offers superior racing grip, a significant reduction in weight, compared to other materials, and high breathability – all key factors under competition conditions. On the road, Alcantara can be found on all of Lamborghini's models, including the Urus sport-utility vehicle, Huracán and Aventador production vehicles, and Centenario and Veneno one-off custom cars.
This year marks the 10th year of competition in the Lamborghini Super Trofeo series. Participants from all three continents will convene in Vallelunga, Italy on November 17-18 to compete in the series' world final.
Alcantara S.p.A. – www.alcantara.com
Founded in 1972, Alcantara® is a prime example of Italian-produced quality. As a registered trademark of Alcantara S.p.A. and the result of a unique and proprietary technology, Alcantara is a highly innovative material, offering an unrivalled combination of sensory, aesthetic and functional qualities. Thanks to its extraordinary versatility, Alcantara is the choice of leading brands in a number of application fields, including fashion and accessories, automotive, interior design and home décor, and consumer electronics. A certified commitment to sustainability makes Alcantara a true icon of the contemporary lifestyle: the lifestyle of those who want to fully enjoy their everyday life, while respecting the environment.
Since 2009 Alcantara has been certified "Carbon Neutral," having defined, reduced and offset all of the CO2 emissions derived from its activities. Every year Alcantara draws up and publishes its own Sustainability Report, certified by BDO and available on the corporate website. Headquartered in Milan, Alcantara's production site and R&D department are located in Nera Montoro, in the heart of the Umbria Region (Terni).
SOURCE Alcantara
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