ALC Appoints Anne Doherty as Chief Revenue Officer

PRINCETON, N.J., Dec. 19, 2018 /PRNewswire/ -- ALC, a recognized leader in first party data solutions for marketers, has announced that Anne Doherty has joined the company as Chief Revenue Officer. With more than 20 years of experience in the data-driven marketing industry, Doherty is a highly seasoned executive who has created turnarounds, growth and transformation across pre-sales, sales, partnership, account management and client delivery organization.  She has successfully overseen numerous organizations with revenue responsibility exceeding $300M annually.

In her new position, Doherty is responsible for driving top-line growth by optimizing existing business and developing new client relationships, leading ALC's expansion into new first party data solutions for digital media and continuing to build the world-class sales organization that will enable the company to enhance and strengthen its client-focused approach.

Prior to joining ALC, Doherty was SVP of sales and account management for Acxiom Corporation's audience solutions division. During her three years at Acxiom, she turned Acxiom's data business from decline to growth, led the sales organization that was primarily focused on data, identity and analytic solutions. She managed more than 100 sales and client management associates and was responsible for both revenue and client satisfaction. Doherty's previous roles included sales management positions at Experian and Equifax.

"Anne has every quality we need in a sales leader," says CEO Rick Erwin. "With experience across all forms of media and client vertical markets, she has a clear vision for expanding ALC's business in new directions. She has a successful record that includes reinvigorating low-growth business segments. She's built a reputation for ensuring client satisfaction by collaborating with product and delivery teams to make sure the client's needs are understood and met. And great sales executives love working for her."

Doherty received her B.S. in organizational communications from Western Michigan University. She sits on the board of directors of Chicago Youth Centers, a non-profit dedicated to providing support to vulnerable children and their families to help them prepare for successful lives.

About ALC

Founded in 1978, ALC has grown to become one of the industry's leading privately-held providers of first-party data solutions.  Headquartered in Princeton, New Jersey—and with offices across the United States —the company enables its roster of clients — including the leaders in virtually every business sector — to grow and improve bottom-line profitability through the innovative use of marketing information.

SOURCE ALC

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