Albridge Announces its New Albridge Wealth Reporting™ Platform

HOLLYWOOD, Fla., June 5, 2014 /PRNewswire/ -- Albridge, an affiliate of Pershing LLC, a BNY Mellon company, today announced the introduction of its new Albridge Wealth Reporting™ platform. The web-based data management platform will feature updated functionality that spans the full user experience and will improve the way advisors can leverage their clients' portfolio data to provide accurate and insightful analysis.

Using the new platform, advisors can analyze and report investor performance at the individual holding, asset class, account or household levels on demand—for any time period. New platform features also include improved presentation, reporting, workflow, and analytics which are the result of extensive research, dialogue and testing with the broker-dealer and advisor communities.

"Albridge is relentless in its commitment to understanding exactly what advisors need in order to deliver world class service to their clients," said Marc Butler, managing director of Albridge. "This platform grew organically out of a series of on-site, face-to-face conversations  with advisors telling us first-hand what they really need from a wealth reporting platform, and how they could use these capabilities to meet the unmet needs of  their clients."

The state-of-the-art Albridge Wealth Reporting platform offers a dashboard that provides quick, simple access to an intuitive reporting tool, empowering advisors with compelling new ways to analyze and present client data. The responsive design-based approach is exemplified by a new global search function, while the device-agnostic architecture affords portability between browser, tablet and other mobile devices. Reflecting Albridge's focus on data excellence supported by flexible technology, Albridge Wealth Reporting™ also provides advisors with custom branding capabilities and integration with third-party applications leveraging Albridge's Applink framework.

"The new Albridge Wealth Reporting platform goes far beyond anything we have brought to market before," explained Peter Antonucci, managing director at Pershing, "We were focused on re-imagining a framework for data management, reporting, workflow and accessibility. The result is a solution that is robust, flexible and more intuitive."  Antonucci added, "Our use of responsive design led to the creation of interactive charting capabilities, for example, that allow an advisor to use as few or as many data points as needed, tailored to the specific needs of a particular client at a specific point in time."

Enhanced advisor functions being introduced with the cutting-edge Albridge Wealth Reporting™ platform include:

• Simple navigation to relevant data
• Quick access to recently reviewed and favorite clients
• Interactive summary screens with the ability to drill down for detailed information
• Global smart search across advisor's book of business
• Charting capabilities to dynamically define data
• Expanded integration, including new web services providing performance data at the portfolio, account, asset class and benchmark levels

INSITE 2014 attracts more than 2,300 attendees, including investment professionals, independent RIAs, dually registered and hybrid advisors as well as senior-level product and marketing executives. It is held at The Westin Diplomat, Hollywood, Florida. For additional information, visit www.INSITE2014.com. To keep up-to-date on INSITE 2014 and to join the conversation on the issues that will be discussed, follow us on Twitter @Pershing and use hashtag #INSITE2014.

Albridge, an affiliate of Pershing LLC, is a leading provider of enterprise data management solutions that deliver a single view of an investor's broad range of assets. Our proprietary technology consolidates and reconciles client account and transaction data from hundreds of data sources representing banking, brokerage, insurance, retirement, managed accounts and more. Albridge processes this cleansed data and uses it to power a variety of downstream technology solutions, including performance reporting, sales practice monitoring, data warehousing, business intelligence, imaging and workflow. Albridge provides the foundation for financial organizations to leverage a single source of information to power a number of mission critical technology applications. Additional information is available at albridge.com.

Pershing and its affiliates provide global financial business solutions to approximately 1,600 financial organizations, broker-dealers, registered investment advisory firms, advisors, fund managers and asset managers who represent over 5.6 million active accounts. Located in 23 offices worldwide, Pershing delivers dependable operational support, robust trading services, flexible technology, an expansive array of investment solutions, practice management support and service excellence. Pershing is a member of every major U.S. securities exchange, and its international affiliates are members of the Deutsche Borse, Australian Stock Exchange, Irish Stock Exchange, London Stock Exchange and Toronto Stock Exchange. Pershing LLC (member FINRA/NYSE/SIPC) is a BNY Mellon company. Additional information is available on pershing.com, or follow us on Twitter @Pershing.

BNY Mellon is a global investments company dedicated to helping its clients manage and service their financial assets throughout the investment lifecycle. Whether providing financial services for institutions, corporations or individual investors, BNY Mellon delivers informed investment management and investment services in 35 countries and more than 100 markets. As of March 31, 2014, BNY Mellon had $27.9 trillion in assets under custody and/or administration, and $1.6 trillion in assets under management. BNY Mellon can act as a single point of contact for clients looking to create, trade, hold, manage, service, distribute or restructure investments. BNY Mellon is the corporate brand of The Bank of New York Mellon Corporation (NYSE: BK). www.bnymellon.com, or follow us on Twitter @BNYMellon

SOURCE BNY Mellon