Alamos Wines and Adam Richman Invite You to Dare to Pair
America's Favorite Malbec and TV Food Personality Share Recipe Inspiration and Contest Announcement
MENDOZA, Argentina, May 12, 2015 /PRNewswire/ -- Alamos® Wines, makers of America's favorite Malbec1, and Adam Richman, author of brand-new travel memoir and cookbook Straight Up Tasty: Meals, Memories and Mouthfuls from My Travels and the host of NBC's "Food Fighters," are challenging you to dare to pair. The wine brand and the popular TV personality have teamed up again, this time to invite consumers to dare to pair with Alamos Malbec for an opportunity to win a trip to New York for a daring culinary experience with Richman.
Photo - http://photos.prnewswire.com/prnh/20150512/215467
"I've had a blast creating recipes to pair with the award-winning wines from Alamos and now I can't wait to see the creative pairings that I know our fans will come up with," said Richman. "The versatility of this Malbec means you really can dare to pair with just about anything, so the challenge is on!"
Whether it's Monday night dinner, a big game BBQ, or a meal fit for a king, fans of culinary exploration are invited to submit a photo which shows a daring food and wine pairing to the "Dare to Pair Contest" on the Alamos Wines Facebook page – a full recipe is not required. Richman will select a Grand Prize winner who will receive an all-expenses paid trip to New York and join him for an exciting dining experience in the city. For complete contest rules, please visit Facebook.com/AlamosWines.*
Richman's new book debuted this week and features two of his very own culinary creations designed to pair with the high-quality wines from Alamos: his twist on a traditional burger, the Malbec Burger with Creole Mustard Tomato Jam, and the multi-layered, chorizo-packed Sloppy 'Zo! sandwich, perfect for entertaining.
Grown at the foothills of Argentina's Andes Mountains in Mendoza, Alamos Malbec is America's favorite Argentine wine.2 The unique growing conditions result in a wine with bold layers of flavor and excellent natural acidity, making it easy to dare to pair with a wide variety of foods.
In addition to Malbec, the Alamos portfolio of award-winning Argentine wines also includes Cabernet Sauvignon, Red Blend, Seleccion Malbec, Chardonnay, and the bright, fruity white wine Torrontes.
Looking for inspiration to dare to pair? See all of Richman's recipes for Alamos at Facebook.com/AlamosWines.
About Adam Richman:
Adam Richman grew up in the food mecca of NYC and began his love affair with food early on, sampling all of the diverse culinary specialties The Big Apple had to offer. He is currently the host of the Travel Channel's "Man Finds Food" and NBC's "Food Fighters." He lives in Brooklyn.
About Alamos Wines: Alamos crafts quality wines from Argentina, offering the best of Mendoza's high altitude vineyards at an incredible value ($13 SRP). Alamos grapes are grown at the foothills of the Andes Mountains at elevations of 3,000 to 5,000 feet, where intense sunlight, cool evening temperatures and mineral-rich irrigation from mountain snowmelt translate to rich wines with intense flavor characteristics. Winemaker Felipe Stahlschmidt combines modern methods with more than a century of historic winemaking techniques to craft flavorful Argentine wines of extraordinary quality and value. For more information, visit www.alamoswines.com.
*This contest is in no way sponsored, endorsed or administered by or associated with Facebook.
1©Symphony IRI, TTL US MULO, Premium+ Malbec, Volume Sales, 52 weeks ending 2-23-14.
2 © Symphony IRI, Total US MULO, Latest 52 weeks Ending 4-26-15, Total Malbec, Volume Sales.
Argentinean Table Wine ©2015 Alamos USA, Hayward, CA. All rights reserved.
Media contact
Liz Conant/FleishmanHillard
916.492.5333 / [email protected]
SOURCE Alamos Wines
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