Alabama State Robotics Champion Kids Team Challenges K-Cup Manufacturer to Go 100% Recyclable As Soon As Possible
BIRMINGHAM, Ala., March 14, 2016 /PRNewswire/ -- Three inspiring Birmingham, Alabama children are preparing to compete in the 2016 First Lego League (FLL) World Festival in St. Louis in April 2016. This global competition challenges 9- to 14-year-olds to think like engineers and scientists. The robotics competition began with 29,000 teams competing locally and then regionally, and now approximately 100 teams from 82 countries that will compete internationally.
Known as The Variables, the team of three is gearing up for this year's FLL Challenge, Trash Trek. Participants are asked to find solutions to the world's growing trash problems. Each Challenge has three parts: the Robot Game, the Project, and the Core Values.
"As for the project, we identified K-cups as a source of plastic waste. K-cups taste great and are super convenient but are wasteful and not recyclable yet," The Variables explained. "And the amount of K-cups that are thrown out every year would circle the Earth 10.5 times!"
In February the kids made a video that specifically requests Brian Kelley's help (CEO of Keurig). The kids challenge Keurig to be more aggressive with their plan to make K-cup pods 100% recyclable. It seems to be a small request that would only require a short video response.
On March 10, Keurig's CEO and Chief Sustainability Officer responded to the kids in a video. Moreover, Keurig agreed to fly the kids to Boston to meet, tour and better understand their company's sustainability goals.
While Keurig has a plan to make 100% recyclable K-cups by 2020, the kids think that's a long way off and hope to inspire the company to speed up their plan. "If Keurig could accelerate their sustainability plan by just six months, it would make a huge change," The Variables said.
Videos and more information are available on the kids' Facebook page here:
Press Contact:
Tye Warren
205-240-5172
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SOURCE The Variables
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