AkzoNobel Debuts New Global Design Center

LANCASTER, S.C., May 10, 2011 /PRNewswire/ -- AkzoNobel Specialty Plastics announces the debut of their new Global Design Center at their Americas Region headquarters in Lancaster, South Carolina.  It includes 20,000 square feet of studio space for graphic designers, color stylists, customer service and a new product development lab.  The new lab supports the design studio with product samples, research & development, and added capability for producing performance coatings.  Now designers can work with AkzoNobel to create their own version of a color, specific feel, or unique special effect 'on-the-spot' to differentiate their brands and bring added value to their products.  

Great Eye Candy For Designers

The Global Design Center is featuring The 6th Annual Global Color Trends Presentation from Foresee, AkzoNobel's world renowned color and design group, to assist designers and inspire their creative processes.  "Foresee tracks global trend shifts utilizing multiple trend houses as well as our own research and global resources to pinpoint the latest and coolest trends epitomized in automotive, wireless, ID, IT, fashion, furniture, art and architectural designs," said Deirdre Van Deuren, manager of the Foresee Color and Design Group.  "That information is simplified and offered first to our clients as a multi-media presentation and collective tray of 3D samples that set the standard in the coatings industry," continued Van Deuren. Their first part of the major trend story SYSTEM REBOOT is available online www.foreseedesignteam.com.

The Americas Region Global Design Center is a state-of-the-art extension of AkzoNobel's Global Design Center and world renowned Foresee Color Trend and Design Group near Antwerp, Belgium.  Foresee is made up of graphic designers, industrial designers, color stylists and special effect stylists.  Foresee is an extension of a customer's design and research arm delivering product branding and styling solutions with highly relevant colors, color combinations, graphics, textures and special effects based on global research, trend identification and analysis.  

The new Global Design Center and Foresee's Global Color Trends Presentation fortify AkzoNobel's 'one-stop-shop' advantage as a company specializing in multiple decorative finishing technologies for many products.  The portfolio includes liquid performance coatings, award-winning Soliant paintfilm and bright film (chrome alternatives), digital image printing systems, metallics, pearls, tricoats and new 3D effects.  

www.akzonobel.com/sp/;         www.paintfilm.com;           www.akzonobel.com

AkzoNobel, Soliant, 803.285.9401

SOURCE AkzoNobel

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