Akvelon's New Web Analytics Solution Boosts Large Electronics Retailer's ROI

BELLEVUE, Wash., March 11 /PRNewswire/ -- When a major regional electronics retailer approached Akvelon Inc. with a request for a method to collect real-time statistics on the traffic to its e-commerce portal, it mandated specific constraints: security, technology requirements and cost. Today, Akvelon (http://www.akvelon.com) unveiled its new Web Analytics Solution based on its work with that client.

Akvelon, a leading technology consulting firm in the U.S. Pacific Northwest, was able to design and implement a solution that integrates seamlessly with clients' existing e-stores, meets advanced statistics and reporting benchmarks, and prevents unauthorized access of business-sensitive information. The Akvelon Web Analytics Solution processes large volumes of data in real time without relying on a prohibitively expensive classical pure database system, keeping client costs reasonable.

"In the Web Analytics Solution, Akvelon designed a complex system with an attractive cost-effectiveness ratio for our client, whose online store serves several thousand customers daily," stated Akvelon CEO Sergei Dreizin. "We are now offering other online retailers the opportunity to access robust, real-time Web statistics through a customizable solution that meets their business objectives."

Akvelon developed the Web Analytics Solution on a .Net framework around five major software components: a stream data processor - the Akvelon team chose Microsoft StreamInsight for its agility and its ability to analyze and correlate data on the fly, without first storing the data; a data storage subsystem, in this case the Microsoft SQL Server; an analytics product, designed to monitor and report on key performance indicators, which Akvelon implemented as a browser-based solution with a custom interface; a scalable and flexible notification product that delivers notification messages when key performance indicators change; and an admin product designed to supervise and, if needed, take control of all activities within the system.

The results for the retailer were significant. On implementing the Web Analytics Solution, the company was able to learn more about its visitors and analyze traffic patterns. Even beyond that, the client can now measure the success of its display, search, new media and even offline advertising efforts, and as a direct result, its online ROI has increased.

"The Akvelon Web Analytics Solution is really a set of power tools that allows any online retailer to optimize its online business affordably," said Dreizin. "We are equipped and ready to help other retailers use the Web Analytics Solution to grow their e-commerce ventures."

About Akvelon Inc.

Specializing in enterprise and CRM software, cloud computing, and mobile technology, Akvelon Inc. is a privately held company headquartered in Bellevue, Wash. The ten-year-old firm employs over 100 business and technology specialists and is a trusted technology consultant to small businesses, large corporations, government agencies and institutions in the greater Puget Sound area. Akvelon Inc. was recently recognized by Puget Sound Business Journal as one of the largest Web development companies in the U.S. Pacific Northwest. For more information, visit http://www.akvelon.com.

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SOURCE Akvelon Inc.