Akademos Taps iMarketing LTD For Online Marketing Duties

PRINCETON, N.J., June 13, 2012 /PRNewswire/ -- iMarketing LTD (www.iMarketingltd.com), a full-service online marketing agency, has announced a brand new addition to its client family, Akademos.  iMarketing LTD has been able to create new client relationships by blending best practices with a customized approach.

Akademos was founded in the summer of 1999, by Brian Jacobs, professor of political philosophy at Cornell University. The company offers a turnkey virtual bookstore and marketplace for colleges and universities -- providing savings on textbooks and other course materials to students and control over content and management to the faculty and administrators.

"Due to their extensive experience in online marketing, we believe iMarketing LTD will help further drive awareness of our unique offerings for the higher education marketplace," said John Squires, Chief Executive Officer of Akademos. "We look forward to enhancing our online marketing efforts though the services provided by iMarketing LTD."

iMarketing LTD has been selected by Akademos to develop a comprehensive search marketing strategy, including both search engine optimization to maximize search engine indexing and search engine marketing for paid search campaigns. The agency will also guide Akademos in the affiliate channel, fine-tuning the most effective resources and partners, who will drive traffic to Akademos's websites: http://www.akademos.com/ and http://textbookx.com/.

"We're pleased to announce our new client Akademos, to our growing roster. We believe in their mission and are excited to get started working on campaigns that will help them achieve success," said Keith Kochberg, Chief Executive Officer of iMarketing LTD. "We pride ourselves in our ability to partner with our clients, creating a symbiotic relationship, so that we can grow together."

About iMarketing LTD

iMarketing LTD (www.imarketingltd.com) is a leading full-service online marketing agency delivering measurable results for clients such as Yahoo!, Dow Jones, eDiets, and AARP. iMarketing's innovative programs enable Fortune 500 and Media Metrix 100 companies to profitably acquire new customers and increase revenues through a wide range of online channels, including search engine marketing, search engine optimization, online media planning & buying, affiliate marketing, social media marketing, creative, web development, research, and technology. With a focus on ROI and proven experience across multiple verticals, iMarketing has earned the trust of many blue chip companies who demand accountability.

SOURCE iMarketing LTD

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