AisleBuyer Announces New VP of Engineering

BOSTON, Dec. 2, 2010 /PRNewswire/ -- AisleBuyer LLC, the pioneer of mobile checkout solutions, announced today that Navjit Bhasin has joined its team as VP of Engineering. In this role, Bhasin will oversee all product development and technical activity at the Boston-based start-up.  

Bhasin was most recently director of enterprise architecture & planning at Golden Gate Capital portfolio company Orchard Brands, a collection of the top specialty clothing, footwear, household and health brands for women and men. At Orchard Brands, Bhasin led a team of 100+ IT professionals across multiple locations and served as architect of the core systems platform including eCommerce, marketing database and transactional systems. Prior to this position, he had also led complex technology initiatives at many of the Top 100 multi-channel retailers.

"I'm excited to join the team at AisleBuyer, and help focus our efforts on providing revolutionary mobile self-checkout solutions," said Bhasin. "The mobile industry is in a state of flux right now, and I know AisleBuyer is poised to forever change the retail ecosystem, while at the same time empowering retailers with data and analytics they've never had access to before."

"Navjit is already proving to be invaluable to the AisleBuyer team," said Andrew Paradise, CEO at AisleBuyer. "His strong retail technology knowledge, coupled with a unique mobile perspective, makes Navjit the ideal leader for our rapidly expanding technology teams."

AisleBuyer's mobile self-checkout application allows shoppers to scan items in a store, review pricing, access ratings and reviews and check out using a secure connection via their smartphone. Interested users can currently test the app at all Boston-area Magic Beans locations in Brookline, Cambridge, Wellesley and Hingham, Massachusetts. The Magic Beans app, powered by AisleBuyer, is available for free download in both the iPhone App Store and the Android Marketplace by searching for "Magic Beans."

About AisleBuyer

AisleBuyer is a mobile shopping platform that is revolutionizing the in-store shopping experience. AisleBuyer leverages smartphone technology to unite the best features of both "bricks" and "clicks" retailing. Their platform, which includes a virtual shopping assistant, "location aware" digital circular, and patent-pending, mobile self-checkout system provides retailers with an end-to-end solution designed to increase sales, reduce costs, and offer unprecedented analytical insight into in-store shopping behavior. AisleBuyer is headquartered in Boston, MA.

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SOURCE AisleBuyer LLC