AisleBuyer Announces Addition of Jerry M. Socol to Advisory Board

BOSTON, Feb. 9, 2011 /PRNewswire/ -- AisleBuyer LLC, the innovator of mobile checkout solutions, announced today that Jerry M. Socol, principal and founder of The Socol Group, has joined its advisory board.

As principal of The Socol Group, Socol provides business coaching and mentoring services to improve the performance of both companies and individuals in a variety of industries. Socol has served as CEO of five businesses, ranging from a start-up, to a family business, a private equity-backed company and a $900 million public company.

"The retail industry can be a slow moving one, and the implementation of any large scale business modification is usually a long process," said Socol. "I believe that AisleBuyer is a unique company that will bring significant value to retailers and their customers, both in the long run and right now, and I'm pleased to be serving on its advisory board."

"Jerry has a truly peerless perspective from his renowned career," said Andrew Paradise, CEO at AisleBuyer. "His experience leading retailers of different sizes and types makes him a welcome addition to our advisory board, and we know Jerry's expertise will be a great asset as we move forward with our cutting-edge retail technology."

AisleBuyer is the inventor of the world's first mobile self-checkout application, which allows shoppers to scan items in a store, review pricing, access ratings and reviews and check out using a secure connection via their smartphone. Shoppers can currently use the app at all Boston-area Magic Beans locations in Brookline, Cambridge, Wellesley and Hingham, Massachusetts. The Magic Beans app, powered by AisleBuyer, is available for free download in both the iPhone App Store and the Android Marketplace by searching for "Magic Beans."

About AisleBuyer

AisleBuyer is a mobile shopping platform that is revolutionizing the in-store shopping experience. AisleBuyer leverages Smartphone technology to unite the best features of both "bricks" and "clicks" retailing. Its platform, which includes a virtual shopping assistant, "location aware" digital circular, and patent-pending, mobile self-checkout system provides retailers with an end-to-end solution designed to increase sales, reduce costs, and offer unprecedented analytical insight into in-store shopping behavior. AisleBuyer is headquartered in Boston, MA.

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SOURCE AisleBuyer LLC