aisle411 Names George Arabian Vice President of Business Development

ST. LOUIS, July 25, 2011 /PRNewswire/ -- aisle411, the premier mobile retail navigation service that helps shoppers find what they are looking for and get rewarded for it, today announced the appointment of George Arabian as vice president of business development. In this role, Arabian will lead all domestic and international business development endeavors to support aisle411's rapid growth.

Arabian is a passionate business leader having held senior sales and business development executive roles for more than twenty years, focusing on technology, Internet, mobile technology and new media sectors. Arabian has been a key management contributor to three IPOs, two profitable exits and a strategic advisor to more than thirty technology companies.

"With expertise that extends across sales and business development functions at the domestic and international level, George Arabian is ideally situated to understand the value of aisle411's platform," said Nathan Pettyjohn, CEO, aisle411. "George's entrepreneurial skills and depth of experience will add strength and vision to help aisle411 continue to build market momentum. We are delighted to welcome him to the team."

aisle411 empowers anyone with a mobile phone to find products and promotions quickly and easily in retail stores with a unique in-store search and comprehensive mobile retail shopping solution.  The aisle411 app is available for free from the iPhone App Store or from http://itunes.apple.com/us/app/aisle411/id394218369?mt=8 with Android support coming in early Fall 2011.

"aisle411's unique mobile in-store platform represents a massive market opportunity for retailers, mobile shopping application providers and product/local search platforms to evolve their business models, and to enable shoppers to enjoy an unprecedented in-store shopping experience," said Arabian. "I am thrilled to be part of this team, and look forward to contributing my experience to support aisle411's continued successful growth."

Arabian holds a Master of Business Administration from San Francisco State University and a Bachelor of Arts from University of Colorado. He has served in a variety of executive positions throughout his career, most recently as vice president of corporate development for Netshelter Technology Media, Inc., the largest advertising network in the technology sector representing more than 200 publishers. He has also served as vice president of business development and international sales at NetObjects Inc., director of sales at America Online, vice president of sales at Orchid Technology, and vice president of sales and marketing at Nuvotech, Inc.

About aisle411

Founded in 2008, aisle411 was first to market with a mobile product search service using retail product location information to help consumers save time and money. aisle411 provides a comprehensive in-store search and navigation solution for consumers via mobile technologies with support for an iPhone App, and Android coming later in 2011. Headquartered in St. Louis, Missouri and expanding its presence with a Silicon Valley office this August, this innovative market leader is positioned for rapid growth across retail locations in the U.S. and internationally. aisle411 was recently recognized as winner of Plug and Play Summer EXPO 2011. Additional information is available at: http://www.aisle411.com/.

SOURCE aisle411

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