airweave Partners with U.S. Olympic Committee as Associate Sponsor of the Road to Rio Tour
Premium Bedding Topper Company Continues Support of Team USA Athletes
NEW YORK, June 11, 2015 /PRNewswire/ -- As the official mattress pad supplier of the U.S. Olympic Committee, airweave announced they would be an associate sponsor of the Road to Rio Tour, leading to the 2016 Olympic Games in Rio de Janeiro. The nine-stop tour will circle the country from July 4, 2015, to August 5, 2016, bringing the spirit of the Olympic and Paralympic Games to Team USA fans. Tour elements will include interactive sport participation, virtual-reality experiences, athlete meet and greets, Team USA giveaways and sponsor engagement.
"The excitement surrounding the Rio 2016 Olympic Games starts with "Road to Rio," says Mr. Motokuni Takaoka, CEO and president of airweave. "The USOC has created a truly unique experience that brings the Games directly to the fans. airweave is proud to partner with them in helping athletes pursue their dreams, in addition to introducing Team USA to the entire country."
New to the "Road to..." tour series, the Rio edition will expand to the year before the Games, giving fans access to Team USA athletes and experiences earlier than ever before, and heightening awareness and excitement for the Rio Games in the buildup to 2016. Also new is the addition of an athlete spokesperson for the tour, Olympic champion in gymnastics, Nastia Liukin, who will make appearances at various cities throughout the 2015-16 schedule. The five-time Olympic medalist captured the gold medal in the women's all-around at the Beijing 2008 Olympic Games.
airweave recently launched in the United States, with their first freestanding flagship store in New York City's SoHo district. The new store introduces U.S. consumers to the brand's luxury, innovative high performance bedding toppers, which are backed by ongoing sleep studies. airweave continues to provide quality sleep to top athletes throughout the world.
About airweave
Founded in 2004 by President and CEO Motokuni Takaoka, airweave is one of the leading manufacturers of premium bedding toppers. airweave began when Mr. Takaoka took over his uncle's plastics company. Realizing that the plastic resins produced through an injection molding process had unique physical properties, Mr. Takaoka developed prototypes for an entirely new application that would revolutionize the bedding industry. The result was the airweave mattress topper, whose state-of-the-art core material consists of three-dimensional resin fibers that offer a higher level of comfort for the best quality sleep. airweave is proven to minimize strain on joints, reduce restlessness while sleeping and distribute weight evenly, all of which amount to a life-enhancing sleep experience that leaves people feeling invigorated and refreshed upon waking. Already a phenomenon in Japan, airweave has become a category leader nationally. In 2014, Mr. Takaoka brought his innovative Japanese technology to the United States via online sales, and in February 2015, airweave opened their first flagship store in Manhattan's SoHo district at 498 Broome Street. Store hours are 11am to 7pm Monday through Saturday and Sunday from 12pm to 6pm. Customers can call the store at 646.918.7036 for a private airweave quality sleep consultation. For additional information, visit www.airweave.com.
airweave is enhancing the daily life and athletic performance of its users, which include:
- Several National Olympic Delegations including the United States, Austria, France, Germany, Switzerland and Japan. Nearly 33% of the medaling athletes at the Sochi 2014 Olympic Winter Games were members of Olympic Teams to which airweave supplied bedding toppers;
- Top amateur and professional athletes around the globe, including two-time Masters Champion Bubba Watson, and LPGA Tour star Paula Creamer; U.S. Olympic Gold medalist ice dancers, Meryl Davis and Charlie White, and U.S. Olympian Ice Skater, Gracie Gold;
- Students at the Paris Opera Ballet School, where all beds in the dormitory are furnished with airweave bedding toppers;
- Students at The Royal Ballet School in London where airweave mattress toppers have been introduced to their younger students at White Lodge dormitory;
- More than 500 students of IMG Academy whose residence hall features airweave bedding toppers. (Sleep research has been conducted at the academy to measure the effect of airweave bedding toppers on individual athletic performance.);
- First and business class passengers of Japan Air Lines international flights;
- Guests at high-end hotels, such as Four Seasons Hotel Tokyo at Marunouchi, The Ritz Carlton Shanghai Pudong, The Ritz-Carlton Beijing Financial Street and Park Hyatt Shanghai
For additional information, please visit: www.airweave.com.
About the United States Olympic Committee (USOC)
Founded in 1894 and headquartered in Colorado Springs, Colo., the U.S. Olympic Committee serves as both the National Olympic Committee and National Paralympic Committee for the United States. As such, the USOC is responsible for the training, entering and funding of U.S. teams for the Olympic, Paralympic, Youth Olympic, Pan American and Parapan American Games, while serving as a steward of the Olympic and Paralympic Movements throughout the country. For more information, visit TeamUSA.org.
Road to...
Launching prior to the London 2012 Olympic Games, the "Road to..." campaigns have brought the spirit and excitement of the Olympic and Paralympic Games to Team USA fans across the country. The Road to London Tour featured four sponsors, while the Road to Sochi Tour, presented by Liberty Mutual Insurance, grew to 10. The USOC capped the Road to Rio Tour sponsors at seven, with Liberty Mutual Insurance once again presenting, and joined by six associate sponsors and a stage sponsor category. More than 200 Team USA athletes have participated in 43 "Road to..." stops in 35 cities throughout the United States.
Photo - http://photos.prnewswire.com/prnh/20150610/222227
Logo - http://photos.prnewswire.com/prnh/20150413/198349LOGO
SOURCE airweave
Related Links
WANT YOUR COMPANY'S NEWS FEATURED ON PRNEWSWIRE.COM?
Newsrooms &
Influencers
Digital Media
Outlets
Journalists
Opted In
Share this article