AirTight Networks to Present at Wi-Fi Offload Summit on June 18

With the theme of "Monetize Thyself!" AirTight speakers will tackle issues of real-time business intelligence, user engagement and creating value from Wi-Fi investments

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AirTight Networks

Jun 17, 2014, 08:20 ET

MOUNTAIN VIEW, Calif., June 17, 2014 /PRNewswire/ -- AirTight Networks, a global provider of secure cloud-managed Wi-Fi, will present at the upcoming Wi-Fi Offload Summit 2014 taking place in Palo Alto, Calif. on June 18 and 19. The Summit brings technology innovators and service providers together to share ideas and spark new opportunities in public Wi-Fi. The Summit's "Monetization Day" on June 18 will showcase ways to transform Wi-Fi innovations into new business models.

Anthony Paladino, vice president of technology services at AirTight Networks, will present on opportunities for carriers to monetize their traffic and add predictive analytics capabilities for real-time engagement with users. Hemant Chaskar, vice president of technology and innovation at AirTight, will join the panel on public venue Wi-Fi.

Who will monetize your brand?
In today's environment even the non-traditional telecom companies are jumping into the big data and monetization fray, as seen in Google's leaked plans to offer free Wi-Fi equipment to local businesses and Facebook's integration of its sign-on with Wi-Fi. Most recently, Apple announced plans to obscure MAC addresses in iOS 8 potentially impacting Wi-Fi presence analytics. The change in iOS 8 was heralded as a privacy win, but astute observers noted that the move supports Apple's iBeacon technology, which collects location data much more comprehensive than information inferred from MAC addresses.

Carriers need to ask themselves: "Are you willing to have Google, Facebook or Apple monetize your brand, or would you rather do it yourself?" With tools and solutions available today, carriers do not have to give up control (and monetization opportunities) to others.

Track:	Meet the innovators: Monetization Day, June 18

Presentation:	Monetize Thyself! Real-time Monetization with Predictive Business Intelligence
Speaker:	Anthony Paladino, vice president of technology services
Date/Time:	Wednesday, June 18, 2014, 11:05 – 11:35 am

Panel:	Public Venue Wi-Fi: The Next Big Business Opportunity in Telecoms
Speaker:	Hemant Chaskar, vice president of technology and innovation
Date/time:	Wednesday, June 18, 2014, 1:55 – 2:15 pm

Location:	Four Seasons Hotel Silicon Valley, 2050 University Ave, Palo Alto, California, USA

The summit's agenda also includes location-based services and location analytics, making the most of advertising-based 'free' Wi-Fi, building compelling high-density Wi-Fi experiences, integration of social media and Wi-Fi, and capitalizing on carrier Wi-Fi roaming with Hotspot 2.0.

About AirTight Networks
AirTight Networks is the global leader in secure cloud Wi-Fi solutions. The company's family of products and cloud services combines a true carrier-class multitenant cloud architecture with breakthroughs in Wi-Fi location, user analytics, social engagement, manageability, and ease of deployment, as well as AirTight's longtime top-rated WIPS technology. AirTight's global customer base includes leading enterprises in the government, financial, technology/telecom, manufacturing, health care, retail, and hospitality sectors. For more information, please visit: blog.airtightnetworks.com, or follow @AirTight.

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SOURCE AirTight Networks