AirTight Networks Enhances Multi-Unit Retail Wi-Fi Offering for NRF 2015

Simplified Wi-Fi configurations and in-browser messaging enable retailers to capitalize on their airwaves

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Jan 12, 2015, 10:00 ET

NEW YORK, Jan. 12, 2015 /PRNewswire/ -- NATIONAL RETAIL FEDERATION SHOW, Booth #1356 -- Customer engagement and store efficiencies are top of mind for retailers attending NRF 2015. AirTight Networks, a leader in secure cloud-managed Wi-Fi for multi-unit retail, is rolling out new offerings for retailers to better leverage their in-store Wi-Fi investments to drive business.

AirTight Nano™

AirTight Nano simplifies Wi-Fi configurations and compliance reporting by exposing several key features of the cloud Wi-Fi management console via a mobile web app. Nano enables retailers and managed service providers (MSPs) serving the retail markets to roll out Wi-Fi quickly and securely even in multi-location settings.

However, the simplicity of AirTight Nano does not mean retailers have to give up centralized management and control, as seen with solutions that target the SMB market. Because the configurations done through Nano are uniquely synchronized with the enterprise cloud management console, retailers and their MSPs can seamlessly layer additional cloud services on top of basic configurations done through Nano. They also retain full visibility into brand-wide Wi-Fi analytics and engagement metrics.

Taking customization one step further, AirTight offers a custom-branded Nano user interface to its key MSPs, such as EarthLink, so that the retailer's personnel see a familiar service provider branding when they interact with the application.

"The Nano application will be a key element of EarthLink Secure WiFi™ as it provides configuration simplicity and speed, but maintains IT control and oversight," said Mike Frane, Director of Product Management at EarthLink. "Store-level personnel or our remote technicians can get WiFi up and running in minutes with enterprise-class features. This reduces our investment in level 1 support and greatly reduces truck rolls, allowing us to focus on valuable customer interactions."

In-browser messaging

The in-browser messaging feature allows insertion of messages in a user's web session. This provides continuous channel for engagement as the user browses the web over guest Wi-Fi. Retailers and restaurants can now promote flash sales, store specials or the venue's loyalty program. Retailers can also place third-party ads and align them with in-store promotions, such as premium end-cap placements. The feature also provides detailed analytics on click tracking.

"Application enablement over Wi-Fi, including in-browser messaging, unlocks new budgets previously inaccessible to IT, such as marketing or store operations budgets," said David King, chairman and CEO of AirTight. "Retailers are looking for ways to turn Wi-Fi infrastructure investments from a sunk cost into a revenue-driving initiative. Wi-Fi can not only enable better engagement with customers, but let retailers capitalize on the real estate – the airwaves – that they already have."

Availability

AirTight Nano is available immediately as part of AirTight cloud subscription, while custom-branded Nano is available to select MSPs.

The in-browser messaging feature will be available in Q1 of 2015.

AirTight's cloud-managed Wi-Fi is being demonstrated at booth 1356 at NRF 2015 in New York City, January 11-13, 2015.

About AirTight Networks

AirTight Networks is the global leader in secure cloud Wi-Fi solutions. The company's award-winning family of products and cloud services combines a true carrier-class multitenant cloud architecture with breakthroughs in Wi-Fi location, user analytics, social engagement, manageability, ease of deployment, and cost effectiveness, as well as AirTight's longtime top-rated WIPS technology. AirTight's global customer base includes leading enterprises in the government, financial, technology/telecom, health care, retail and hospitality sectors. www.airtightnetworks.com @AirTight

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SOURCE AirTight Networks