Aircell Officially Changes Company Name to Gogo: Unveils Fresh New Look and Feel

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Jul 15, 2011, 09:00 ET

ITASCA, Ill., July 15, 2011 /PRNewswire/ -- Aircell, the world's leading provider of in-air connectivity, today announces that it has officially changed its name to Gogo. In addition to the name change, the Gogo brand has undergone a complete makeover.

(Logo: http://photos.prnewswire.com/prnh/20110715/CG34837LOGO)

The new look and feel augments the company's focus on helping its airline partners offer an experience and product that customers love. It also effectively portrays Gogo as more than just a connectivity company and will help Gogo in its evolution from a connectivity provider to an in-air e-commerce and media brand. The company will continue to use the name Aircell in reference to its business aviation group.

"Over the years, we've built a lot of equity in the Gogo brand and it has truly become a brand that travelers love. So changing our company name from Aircell to Gogo was really an easy decision," said Gogo executive vice president and chief marketing officer Ash ElDifrawi. "As we continue to introduce innovative new products, our customers will quickly recognize that Gogo is more than just a Wi-Fi company. They'll see that Gogo has evolved into an entertainment, e-commerce and media company in-air, online."

The new brand will be featured on Gogo's exclusive, in-air multimedia platforms and will also appear on a redesigned ground site that can be found at gogoair.com.

"Gogo users are connected by a satisfying shared experience – one that grants access to entertainment, exclusive deals, destination discoveries and personal connections," adds ElDifrawi. "Whether our customers are flying first class or coach, the best seats on the plane are the ones using Gogo. We want Gogo to be everyone's favorite part of flying."

About Gogo

Gogo is fast becoming everyone's favorite part of flying. By allowing travelers to get online, in air, Gogo keeps them connected to life. Using Gogo's exclusive network and services, passengers with laptops and other Wi-Fi enabled devices can get online on all domestic AirTran Airways, Delta Air Lines, and Virgin America flights and on select Air Canada, Alaska Airlines, American Airlines, Frontier Airlines, United Airlines, and US Airways flights.

Back on the ground, Gogo's 350+ employees in Itasca, IL and Broomfield, CO are working to continually redefine flying as a productive, socially connected, and all-around more satisfying experience. Connect with us at www.gogoair.com, on Facebook at www.facebook.com/gogo and on Twitter at www.twitter.com/gogo.

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