Air Wick® to Recreate Real Life Experiences with New Life Scents™ Collection
Constantly Changing Fragrances Help You Say What You Want to Say About Your Home
PARSIPPANY, N.J., Feb. 10, 2015 /PRNewswire/ -- RB's Air Wick® brand is introducing a first of its kind Life Scents collection, a collection of constantly changing fragrances that help consumers say what they want to say about their homes. The Life Scents collection features patent-pending technology that allows consumers to experience multi-dimensional fragrances at home.
Unlike ordinary home fragrances, Air Wick's Life Scents collection is crafted to mimic real life experiences. Only Life Scents fragrances deliver a constantly changing, multi-dimensional experience of singular scent accords. Each Life Scents fragrance contains three distinct fragrance accords that are easily experienced on its own, however the notes also work together to provide one harmonious, multi-dimensional experience that evokes unique, personal memories.
"We wanted to create something that was truly innovative and new to the air care category," said Tiffany McLaud, Air Wick Marketing Director. "The story your home tells is an important one and we wanted to provide consumers with a fragrance technology that helps to curate and personalize that story."
Both the Everyday and Spring collections are available in Scented Oils and Freshmatic Automatic Spray Refills in the following scents:
Everyday
Say 'Welcome Home' with Mom's Baking. Vanilla, Pie Crust, Baked Pear. Enjoy the aroma of caramelized pears with a hint of spice, baked inside a crumbly, buttery pie crust topped with cool vanilla cream. The fragrance creates a sense of coziness and inspires warm childhood memories at home.
Say 'Get Away' with Paradise Retreat. Coconut, Almond Blossom, Cherry. Bring home your own exotic isle with the aroma of almond blossoms and a concoction of creamy coconut and sweet cherries, without ever leaving your living room.
Say 'Stay a While' with Summer Delights. White Flowers, Melon, Vanilla. Use this scent to transform your home into a garden on a beautiful, breezy summer evening with its cool, fruity, floral combination of fresh cantaloupe slices, white flowers, and vanilla ice cream.
Say 'Relax' with Sweet Lavender Days. Red Currant, Lavender Petals, Spun Sugar. Let the intoxicating aroma of endless lavender fields, layered with dewy summer berries and warm sugar cane, create a sense of comfort, freshness and relaxation in your home.
Seasonal Spring Scents
Say 'Cool Down' with Lush Hideaway. Wild Berry, Coconut Water, Fresh Mint. Let the invigorating aroma of wild berries, fresh garden mint and splashes of refreshing coconut water create a cooling effect within your home, transforming it into a lush rainforest.
Say 'Let's Reminisce' with Mystical Garden. Rose, Raspberry, Marshmallow. Allow the blissful aroma of delicate pink roses and succulent plump raspberries, combined with sweet marshmallow to tell the stories of your childhood. Get lost in a maze of sweet memories, without leaving the comfort of your couch.
Say 'Summer is Near' with Turquoise Oasis. Driftwood, Sea Spray, Warm Breeze. Turn your home into a seaside retreat as a warm breeze carrying salty sea spray washes over you, bringing with it the invigorating aroma of weathered driftwood.
Say 'Drift Away' with Sunshine Cotton. Sunny Laundry, Sweet Sunshine, Coconut. Tell a story of warm sunny days at the beach, even during the dreariest April shower. This bright cheerful medley of fresh laundry, sweet sunshine and coconut will take you to the beach beneath gently swaying palm trees, warm sunshine and fluffy laundry-fresh towels.
Air Wick Scented Oils and Air Wick Freshmatic Automatic Spray refills from the Everyday and Spring lines retail for $4.99 at Walmart.
About RB
RB (formerly Reckitt Benckiser) is the world's leading consumer health and hygiene company. The company has operations in over 60 countries, with headquarters in the UK, Singapore, Dubai and Amsterdam, and sales in almost 200 countries. The company employs approximately 37,000 people worldwide.
With a purpose of delivering innovative solutions for healthier lives and happier homes, RB is in the top 20 of companies listed on the London Stock Exchange. Today it is the global No. 1 or No. 2 in the majority of its fast-growing categories. Its health, hygiene and home portfolio is led by 19 global Powerbrands including Mucinex, Durex, Scholl, Lysol, MegaRed, Veet, Finish, Air Wick, French's, Nurofen, Strepsils, Gaviscon, Dettol, Harpic, Bang, Veja, Mortein, Vanish and Calgon.
For more information visit www.rb.com.
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SOURCE RB
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