AIR WICK® INVITES YOU TO UNLOCK A SIGNATURE SCENT FOR YOUR SPACE
This Spring, Air Wick is encouraging home décor enthusiasts to elevate their homes with fragrances inspired by their favorite bouquet styles from 1-800-Flowers.com®
PARSIPPANY, N.J., May 21, 2024 /PRNewswire/ -- Fragrance is one of the best ways to personalize your home with an extra dash of vibrancy. This Spring, Air Wick®, a home fragrance brand from Reckitt, is teaming up with floral and gifting provider, 1-800-Flowers.com®, to offer a limited-time collection of exclusive bouquets inspired by Air Wick's signature home fragrances.
As you look to elevate your home for Spring, these pairings are a great way to customize your home's style and scent. Infused with essential oils inspired by nature, Air Wick provides your space with noticeable, long-lasting fragrance to help create a welcoming environment.
To emphasize the importance of adding fragrance into your home, the brand tapped interior designer and HGTV personality, Egypt Sherrod.
"Through design and a signature scent, you can truly make your home an embodiment of your personality," shares Sherrod. "It's a combination of what guests see when they first step into your home, and a signature scent that helps set the tone and create an inviting atmosphere. Adding a long-lasting fragrance, like Air Wick's Vibrant Lavender & Waterlily Scented Oil, completely elevates my home experience."
The Air Wick x 1-800-Flowers.com Collection launches today and includes the following pairings:
- Piece of Paradise Bouquet, paired with Air Wick Hibiscus & Blooming Orchids Scented Oil
- For those looking for a fruity, floral fragrance, with sweet notes of pear and vanilla.
- Lovely Lily and Lavender Bouquet, paired with Air Wick Vibrant Lavender & Waterlily Scented Oil
- For those looking for a fragrance with scents of aromatic lavender and delicate waterlily florals.
- Petal Perfection Bouquet, paired with Air Wick Linen & Petals Essential Mist®
- For those looking for a soft and welcoming linen fragrance with cotton blossom, rose water and musk.
"Through our partnership with 1-800-Flowers.com, we hope to inspire you to find your home's signature scent," says Julia Mellberg, US Marketing Director of Air Wick. "At Air Wick, we know that, just like floral arrangements, the choice of home fragrance to complement your décor is a very personal choice. That is why we offer a wide range of fragrances and products to meet the needs of your family and your space."
Each bouquet in the Air Wick x 1-800-Flowers.com Collection will include directions for the recipient to receive complimentary Air Wick Scented Oils and the Advanced Plug In or Essential Mist refill and Diffuser. The Air Wick Advanced Plug-In pulses fragrances for up to 60 days*; the Essential Mist Diffuser is perfectly portable and releases a gentle, fragrance mist infused with essential oils for up to 45 days*.
To find your home's signature scent, visit the Air Wick x 1-800-Flowers.com Collection here.
Void where prohibited. Open to legal residents of 50 US/DC, 18+, who have received a unique code from their floral bouquet for use to register for the Gift. Gifts are available while supplies last. Begins 12:00AM ET on 5/21/24; ends 11:59PM ET on 6/21/24 or when 250 Gifts have been redeemed, whichever occurs first. For Terms & Conditions, visit AirWickx1800FlowersCollection.com. Sponsor: Reckitt Benckiser LLC. Administrator: Don Jagoda Associates, Inc.
About Air Wick:
Air Wick® is an air care brand focused on elevating your space with noticeable and long-lasting fragrances. Air Wick® products have become increasingly popular throughout the years, encouraging consumers in more than 78 countries to purchase products around the globe. Our brand portfolio includes, but is not limited to, Plug-in Scented Oils, Essential Mist® Diffusers, automatic sprays, aerosols, etc.
About Reckitt:
Reckitt** exists to protect, heal and nurture in the pursuit of a cleaner, healthier world. We believe that access to the highest-quality hygiene, wellness and nourishment is a right, not a privilege.
Reckitt is the company behind some of the world's most recognizable and trusted consumer brands in hygiene, health and nutrition, including Air Wick, Calgon, Cillit Bang, Clearasil, Dettol, Durex, Enfamil, Finish, Gaviscon, Harpic, Lysol, Mortein, Mucinex, Nurofen, Nutramigen, Strepsils, Vanish, Veet, Woolite and more.
Every day, around 30 million Reckitt products are bought globally. We always put consumers and people first, seek out new opportunities, strive for excellence in all that we do and build shared success with all our partners. We aim to do the right thing, always.
We are a diverse global team of c. 40,000 colleagues. We draw on our collective energy to meet our ambitions of purpose-led brands, a healthier planet and a fairer society. Find out more, or get in touch with us at www.reckitt.com.
About 1-800-Flowers.com®
For more than 45 years, 1-800-Flowers.com has offered truly original floral arrangements, plants and unique gifts to celebrate birthdays, anniversaries, everyday occasions, and seasonal holidays, and to deliver comfort during times of grief. Backed by a caring team obsessed with service, 1-800-Flowers.com provides customers thoughtful ways to express themselves and connect with the most important people in their lives. 1-800-Flowers.com is part of the 1-800-FLOWERS.COM, Inc. family of brands. Shares in 1-800-FLOWERS.COM, Inc. are traded on the NASDAQ Global Select Market, ticker symbol: FLWS.
*On Low Setting
**Reckitt is the trading name of the Reckitt Benckiser group of companies
SOURCE Air Wick
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