Air Transport Association Changes Name to Airlines for America

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Dec 01, 2011, 08:51 ET

WASHINGTON, Dec. 1, 2011 /PRNewswire-USNewswire/ -- The trade association for the leading U.S. airlines today unveiled its new name – Airlines for America – as well as its new tagline and visual identity that better represents the industry's vital role of literally connecting the United States to the global economy. Beginning today, the group formerly known as the Air Transport Association of America will carry the name Airlines for America (A4A) with the tagline of "We Connect the World."

(Logo: http://photos.prnewswire.com/prnh/20111201/DC15444LOGO)

"In the 75-year history of our association, we have supported America's airlines as they changed travel, trade and tourism across the United States and became today's indispensable facilitators of the global economy, now transporting more than 90 percent of all U.S. airline passenger and cargo traffic," said A4A CEO and President Nicholas E. Calio. "As the U.S. looks to compete in growth markets overseas and increase exports and create jobs across the country, our airlines will play an even greater role. A4A is acutely aware of the progress and competitive advantages taking place in international markets to build and leverage commercial aviation to support growth. Our focus is to work cooperatively with the administration and Congress to create a tax and regulatory environment that enables U.S. airlines to provide the service needed to compete globally."

New name: "Airlines for America" represents the association's membership and mission as advocates for the American airline industry and its passengers. A4A's members move about 2 million passengers and 50,000 tons of cargo every day and commercial aviation is the third-largest sector contributing to the U.S. economy.
New tagline: "We Connect the World" represents that A4A's members have a vital network that connects the U.S. economy to the global marketplace. "Commercial aviation drives more than 10 million U.S. jobs and more than $1 trillion a year in economic activity and 5 percent of U.S. GDP," Calio said.
New visual identity: The new logo of five connected aircraft shows the unity of America's airlines in their shared goal of being global models of safety, customer service and environmental responsibility.

A4A today also launches a redesigned web site with the same address: www.airlines.org. The new web site features industry economic, environmental and operational data with an easier navigation tool.

Airlines for America worked with Pentagram, the world's largest independent design consultancy, to develop the new branding.

"We were thrilled to work with A4A to create a new brand identity for the U.S. airline industry, which is so critical to the global economy, and better reflects their mission and purpose," said Michael Bierut, Pentagram partner.

ABOUT A4A
Annually, commercial aviation helps drive more than $1 trillion in U.S. economic activity and more than 10 million U.S. jobs. A4A airline members and their affiliates transport more than 90 percent of all U.S. airline passenger and cargo traffic. For more information about the airline industry, visit www.airlines.org and follow us on Twitter @airlinesdotorg.

SOURCE Airlines for America