Air Products Debuts Deposilk™ Q1 Polymer at In-Cosmetics 2011

Deposilk™ Q1 Polymer Enhances Silicone Deposition and Sensory Feel

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Mar 22, 2011, 02:20 ET

LEHIGH VALLEY, Pa., March 22, 2011 /PRNewswire/ -- Air Products (NYSE: APD) will launch its new Deposilk™ Q1 Polymer at In-Cosmetics in Milan, Italy on March 29. Deposilk Q1 Polymer provides personal care formulations with a silky and smooth feel while enhancing deposition of silicone and other ingredients on skin or hair.

Air Products' Deposilk polymers are a new platform of chemistries focused on enhancing both the feel and functionality of personal care formulations. The first commercial offering of this platform, Deposilk Q1 Polymer is a new material that can significantly improve the deposition of silicone and active ingredients while at the same time enhancing overall feel and sensory aesthetics.

"Increasing awareness and sophistication of consumers over the last few years have led them to demand products that provide both a quantitative and qualitative performance benefit, and our Deposilk Q1 Polymer can help by addressing the challenge of making silicones and other actives more effective while providing a feel that consumers can enjoy," said Solomon Lemma, global business manager for Personal Care at Air Products.

Driving these benefits is a unique polymer composition that has been optimized for silicone delivery and sensory benefits. Deposilk Q1 also has been shown effective in the deposition of challenging anti-aging and water-soluble personal care actives. The material is widely compatible and is able to deliver deposition and sensory benefits across both low and high pH systems, as well as within surfactant-based systems. It is also able to keep a relatively more stable rheology profile across these systems than some common industry benchmarks, as well as provide emulsion stabilization benefits in some contexts. Its mild nature and film-forming properties help further make it applicable to contemporary formulation needs.

Formulators can look forward to leverage better the full conditioning, carrier and emoliency benefits of silicones, particularly in surfactant and wash-off related applications where much silicone is lost down the drain. Coupled with improved deposition of actives, personal care products may experience better performance and efficacy that consumers notice. At the same time, formulators may be able to reduce levels of silicone and sensory agents, offering a simpler formulation composition that consumers might perceive as less objectionable. Its general compatibility across different systems also offers the potential for better feel consistency across application categories.

In addition to its new Deposilk polymer offering, Air Products will be marketing its entire line of personal care polymers, including Intelimer® polymers and Hybridur® materials at booth T75 at In-Cosmetics in Milan from March 29-31. Intelimer polymers are thermal-sensitive materials able to quickly change rheology, film strength and other properties based on a rapid melt transition, enabling formulators to use temperature as a variable in shaping the feel and functionality of their formulations. Hybridur materials are urethane-acrylic pure hybrid polymers that can provide strong water resistance, robust dispersion of ingredients, and high durability. For more information on Air Products' personal care offerings, please visit www.airproducts.com/personalcare.

To hear more about the personal care market and how Deposilk Q1 polymers can help your formulations, please go to www.airproducts.com/deposilk_podcast.

Air Products (NYSE: APD) serves customers in industrial, energy, technology and healthcare markets worldwide with a unique portfolio of atmospheric gases, process and specialty gases, performance materials, and equipment and services. Founded in 1940, Air Products has built leading positions in key growth markets such as semiconductor materials, refinery hydrogen, home healthcare services, natural gas liquefaction, and advanced coatings and adhesives. The company is recognized for its innovative culture, operational excellence and commitment to safety and the environment. In fiscal 2010, Air Products had revenues of $9 billion, operations in over 40 countries, and 18,300 employees around the globe. For more information, visit www.airproducts.com.

***NOTE: This release may contain forward-looking statements within the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. These forward-looking statements are based on management's reasonable expectations and assumptions as of the date of this release regarding important risk factors. Actual performance and financial results may differ materially from projections and estimates expressed in the forward-looking statements because of many factors not anticipated by management, including risk factors described in the Company's Form 10K for its fiscal year ended September 30, 2010.

SOURCE Air Products