"After all, no Regrets" The New Campaign for CARRERA Eyewear

Carrera Introduces a Powerful New Video Depicting Those Who Live Life in the Fast-lane With no Regrets

News provided by

Sep 15, 2011, 09:00 ET

PADOVA, Italy, September 15, 2011 /PRNewswire/ --

CARRERA, an internationally-renowned iconic fashion eyewear brand, is broadening its horizons with a vibrant new campaign that targets its fun-loving audience.

To view the Multimedia News Release, please click:

http://multivu.prnewswire.com/mnr/prne/carrera/50552/

Conceived and created by the agency D'Adda, Lorenzini, Vigorelli, BBDO, the latest CARRERA campaign continues with its "AFTER ALL, NO REGRETS" headline and showcases a series of characters in exhilarating life situations. The characters in each scene experience exciting and captivating moments with intensity and determination, accompanied at all times by CARRERA eyewear as an inseparable companion.

The new CARRERA campaign, which was created based on online and social media feedback from fans, aims to identify an ideal list of the top 10 things to do in life, with no regrets. CARRERA ads show people living life to the fullest, leaving no room for regrets.

The new campaign images vividly depict the world of the fast-laners, those who live life "in the fast lane." These characters seize every opportunity to have fun and actively seek out new challenges, new people, and new sensations.

The young people of the "CARRERA generation" are not afraid to achieve their dreams and goals and can confidently say: "AFTER ALL, NO REGRETS."

The worldwide CARRERA campaign will go live in September and will be seen in daily newspapers, magazines, and websites. The ads will be incorporated into social media networks and search engines with a targeted banner campaign and via the official website carreraworld.com. A new version of the CARRERA website will be unveiled to mark the launch of the campaign.

Alongside the campaign, the CARRERA "AFTER ALL, NO REGRETS" message will also be shared virally via video. The video was shot by film director Marco Gentile and guest stars two high-profile names including Tony Kaye, director of critically acclaimed film "American History X" (which earned Edward Norton an Academy Award nomination for Best Actor), and Harold Bradley, a multi-talented blues musician, actor, and painter, who narrates the video.

The video is a true manifesto of the "AFTER ALL, NO REGRETS" philosophy and, thanks to its distinctive style and execution, lends itself perfectly to spreading the CARRERA message around the world.

Discover the other images of the new CARRERA campaign on

http://www.carreraworld.com/en/lifestyle/after-all-no-regrets.html#/page/5

The CARRERA collection of sunglasses and optical frames is manufactured and distributed by the Safilo Group.

Credits:
director - Marco Gentile
photographer - Pierpaolo Ferrari
creative direction - Federico Pepe and Stefania Siani
assistant creative direction - Davide Fiori and Valentina Amenta