Aflac Duck Quacks an Offer You Can't Refuse

Familiar Hollywood Wise-Guy Learns How to Protect Valued Employees Against "Unfortunate Accidents"

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Dec 30, 2013, 08:00 ET

COLUMBUS, Ga., Dec. 30, 2013 /PRNewswire/ -- Aflac, the No. 1 provider of supplemental insurance in the U.S. will release its latest television commercial starring the endearing Aflac Duck tomorrow afternoon. The ad, called Family Business showcases an actor familiar to movie-goers everywhere; who along with the Aflac Duck, uses humor to show how Aflac insurance policies can help provide the financial protection that every family needs.

In Family Business, the Aflac Duck encounters a different kind of "family man" in Hollywood tough-guy Frank Vincent. Frank and his physically imposing colleague, six foot-eight inch former NFL star turned actor Matt Willig, take a particularly strong interest in Aflac's policies that provide the kind of protection policyholders in any line of work need against the financial challenges that often occur when an unexpected accident takes place.

In the tongue-in-cheek ad, Mr. Vincent, the gravel-voiced veteran of Goodfellas and The Sopranos, representing ominous business interests, meets up with the unsuspecting and somewhat nervous Aflac Duck to discuss the Duck's uncanny ability to send cash to Vincent's "business associate" who is incapacitated due to an "unfortunate accident". Realizing that he needs to protect his own finances from unexpected mishaps, Vincent's character asks how he can get his share of benefits if he was to experience a similar "misfortune".

"In a fun, light-hearted way Family Business shows how Aflac offers policies that no one should ever refuse," Aflac Executive Vice President, Chief Marketing Officer Michael Zuna said. "Viewers will laugh as they connect with a strong message about how employers who offer Aflac at the workplace are helping their family of workers protect themselves from the financial effects of an unexpected accident or illness."

Family Business will debut during the college football Sun Bowl game tomorrow afternoon on CBS. It will also run later tomorrow evening during Dick Clark's New Year's Rockin' Eve with Ryan Seacrest on ABC and during various college football games throughout the week. It will then air nationally on network and cable channels and on local stations across the country.

In conjunction with tomorrow's release of the new commercial, Aflac will initiate a fully integrated campaign to highlight how Aflac cares about families and pays claims fast. The campaign will include social activations on Facebook, Instagram and Aflac.com including entertaining games designed to drive engagement and education, online videos on YouTube and MSN and digital online banners that reinforce the notion that Aflac is great at paying claims and great at protecting families.

To download Aflac's latest commercial "Family Business" as an MOV file please click here or in MP4 format click here.

ABOUT AFLAC

When a policyholder gets sick or hurt, Aflac pays cash benefits fast. For more than 55 years, Aflac insurance policies have given policyholders the opportunity to focus on recovery, not financial stress. In the United States, Aflac is the number one provider of guaranteed-renewable insurance. In Japan, Aflac is the number one life insurance company in terms of individual policies in force. Aflac individual and group insurance products provide protection to more than 50 million people worldwide. For seven consecutive years, Aflac has been recognized by Ethisphere magazine as one of the World's Most Ethical Companies. In 2013, FORTUNE magazine recognized Aflac as one of the 100 Best Companies to Work For in America for the 15th consecutive year. Also, FORTUNE magazine included Aflac on its list of Most Admired Companies for the 13th time in 2013. Aflac Incorporated is a Fortune 500 company listed on the New York Stock Exchange under the symbol AFL. To find out more about Aflac, visit aflac.com or espanol.aflac.com.

Media contact – Laura Kane, 706.596.3493 or [email protected]
Jon Sullivan, 706.763.4813 or [email protected]
Analyst and investor contact – Robin Y. Wilkey, 706.596.3264 or 800.235.2667, FAX: 706.324.6330, or [email protected]

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SOURCE Aflac