Affordable and Unique Gift Ideas to Celebrate Mom

PANDORA helps take the guesswork out of shopping this Mother's Day

News provided by

May 04, 2012, 01:27 ET

COLUMBIA, Md., May 4, 2012 /PRNewswire/ -- Mother's Day may be around the corner, but there is still plenty of time to find a meaningful gift that will make Mother's Day a memorable one.

(Photo: http://photos.prnewswire.com/prnh/20120504/DC01174)

(Logo: http://photos.prnewswire.com/prnh/20120502/DC99325LOGO-b)

PANDORA has also helped make it easier to find the right gift by offering two promotional bracelet sets and introducing a new mother/daughter locket charm especially for this holiday. Despite the high gas prices, the National Retail Federation (NRF) estimates in its annual Mother's Day survey that consumers will spend an average of $152 on mom this year — an increase of almost $12 from 2011.

Even though the NRF predicts an increase in spending over last year, the promotional bracelet sets offer consumers a cost savings. This year, PANDORA is offering two "starter" gift sets: the "Cherished," which retails for $200 and includes a sterling silver barrel clasp charm bracelet, the two-tone "Mom" charm with a salmon zirconia, two sunburst clips and a charm of Mom's choice (up to a $35 value). The "Icon" set retails for $140 and includes a sterling silver barrel clasp charm bracelet, two S-clips and a charm of Mom's choice (up to a $35 value).

"Every mother deserves to be celebrated on this special holiday," said Angel Ilagan, vice president, Marketing, PANDORA North America. "PANDORA has so many wonderful options that share Mom's story, and regardless of budget the gift giver can select an unforgettable charm that is sure to make this Mother's Day one of the most memorable."

PANDORA has also launched a new sterling silver heart charm with red enamel ($95) that splits into two pieces: one side says "mother" and the other says "daughter." Other pieces which are sure to make a splash with Mom, include the sterling silver stackable rings with colored gemstones ($45) inspired by birthstones and a special sterling silver heart pendant ring with a rhodolite accent ($60). With so much to choose from, family members will enjoy picking out a gift that matches Mom's unique style.

The NRF survey data also showed almost 40% of smartphone users and nearly 52% of tablet users will be using their mobile device to research Mother's Day gifts. To assist these tech-savvy consumers, PANDORA has launched an updated version of the PANDORA Gift Advisor (www.pandoragiftadvisor.com), a website designed to help select the perfect charms for the special women in their lives.

About PANDORA
For 30 years, PANDORA has been making its mark in the international fine jewelry industry and is world-renowned for its high-quality, hand finished design. The collections inspire women to embrace their individuality with romantic and feminine pieces that capture the unforgettable moments of life. The strength of the PANDORA charm bracelet is the detailed design, the high quality and the unique threaded bracelet system (U.S. Pat. No. 7,007,507). The affordable luxury collections include customizable charm bracelets, rings, earrings, necklaces and watches made from sterling silver and 14K and 18K gold. Perfect for any occasion, PANDORA jewelry is sold in over 65 countries on six continents in over 10,500 locations, including more than 670 PANDORA branded concept stores. To view the PANDORA collection, build a bracelet online or locate a jeweler, please visit PANDORA.net.

Headquartered in Copenhagen, Denmark, PANDORA employs over 5,000 people worldwide, of whom more than 3,600 are located in Gemopolis, Thailand, where the company manufactures its jewelry. PANDORA is publicly listed on the NASDAQ OMX Copenhagen stock exchange in Denmark. In 2011, PANDORA's total revenue was DKK 6.7 billion (approximately 1.2 billion USD). For more information about PANDORA, please visit www.pandoragroup.com.

SOURCE PANDORA