Affinity Solutions, My Fan Rewards Blow Opening Whistle on Rewards Programs with Three Teams

NEW YORK, Jan. 31, 2011 /PRNewswire/ -- Affinity Solutions, the global leader in partner-funded relationship marketing programs, and My Fan Rewards (www.myfanrewards.com), today announced the launch of three retailer-funded rewards programs that allow sports fans to earn up to 25 percent cash back from hundreds of online retailers. The three programs will appeal to fans of the NFL's Buffalo Bills and San Francisco 49ers, and the NBA's Sacramento Kings. My Fan Rewards expects to be rolling out programs for nine additional teams in the coming months.

Participating in the programs is easy. Fans simply register at the appropriate websites (e.g. www.my49ersrewards.com) and begin shopping at hundreds of participating online retailers, as well as local retailers in their teams' areas.

"In this economy, every savings opportunity matters, and teams are looking for ways to help support their fans. Now, just by shopping the way they normally would, fans can earn cash back on everyday purchases," said Marc Kolin, President of My Fan Rewards. "We've created a truly winning situation for the teams, the fans, and the retailers that participate."

When fans register for the programs, they can choose to apply the cash back they earn toward game tickets or have it sent to them in the form of a Visa® prepaid card. They can also have their cash back transferred to their PayPal accounts.

"In providing the platform for the My Fan Rewards program, we are demonstrating our leadership in developing partnership rewards currency that appeals to customers, based on their specific interests or 'affinities,'" said Jonathan Silver, President and CEO of Affinity Solutions. "The choice of cash back or tickets is solely in the hands of the fans. Furthermore, local merchants will have access to a powerful marketing tool that leverages their customers' relationships with their favorite sports teams, in addition to their desire for a great deal."

Fans looking to participate can find more information at:

www.my49ersrewards.com

www.mybillsrewards.com

www.mykingsrewards.com

About My Fan Rewards

My Fan Rewards is a revolutionary new way for sports teams, performing artists, and venues to engage their fans by providing them with access to discounts and perks from leading retailers. My Fan Rewards' private-label rewards programs allow members to be a part of their favorite entertainment brand's experience every time they shop. In partnership with Affinity Solutions, Inc., the company provides a full range of services. When fans shop through our clients' rewards programs, they can earn cash back, or get tickets, merchandise, and concessions credits.  My Fan Rewards offers a turnkey loyalty platform that meets the specific needs of entertainment brands and their fans.

About Affinity Solutions

Founded in 1998, Affinity Solutions manages hundreds of offline and online relationship-marketing and partner-based rewards programs. Its innovative platforms leverage a rich database of customer information, valuable rewards from merchant partners, experiential benefits, and editorial content, to drive deeper customer relationships for its partners.  Affinity Solutions provides a full range of services – from the technical to the creative – in building and maintaining its relationship-marketing programs. Providing a turnkey solution, the company offers direct marketing, creative and editorial development, partner recruitment, information technology, data analytics, and specialized customer service. Affinity Solutions recently launched Affinity Dashboards™, a comprehensive view of customer shopping behavior that provides retailers with near real-time insight on their performance relative to competitive retailers. Affinity Dashboards also help drive marketing strategies, as well as key merchandising and purchasing decisions.

SOURCE Affinity Solutions

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