Affinity Gaming Selects the Advanced Intelligence Marketing System as CRM Solution

LAS VEGAS, Jan. 10, 2012 /PRNewswire/ -- Marketing Results, Inc., a leading casino marketing and consulting agency, today announced the expansion of the Advanced Intelligence Marketing (AIM®) license agreement with Affinity Gaming to include Terrible Herbst Casino in Las Vegas, NV and Terrible's Lakeside Casino & Hotel in Osceola, IA.

"We have used AIM to improve our bottom line and reduce the workload of staff when developing marketing strategies and executing CRM programs," said Ferenc Szony, COO of Affinity Gaming.  "This measured success has led us to expand our AIM license agreement to additional Affinity properties." 

"We are proud of the results AIM generates for clients.  Our unique architecture empowers staff at the line level and at corporate headquarters to simultaneously interact with players, immediately track results and, if necessary, take counter-measures to ensure successful campaigns," said Marketing Results Vice President of Database Marketing, Craig Border. "Player development has access to real-time information that they can access from a tablet PC or other handheld device while on the gaming floor.  This added level of interaction with player data drives strong player relationships."

About Affinity Gaming
Affinity Gaming is a diversified gaming company that focuses on two business lines: casino operations and slot machine route operations. The Company's casino operations are located in Nevada, Missouri and Iowa. The Company's slot route operations consist of 6,000 slot machines throughout Nevada. For more information, visit www.affinitygamingllc.com.

About Marketing Results, Inc.
Marketing Results is a full-service marketing and communications agency that specializes in marketing for the best brands in the casino industry. The company is engaged in creative services and communications, campaign management and consulting for casinos throughout North America and Canada for 24 years. For more information, visit www.marketingresults.net.

About Advanced Intelligence Marketing (AIM)
AIM is a casino database-marketing tool providing results-driven technology. AIM is an easy to use, secure in-house solution that turns data into meaningful marketing intelligence producing information segmented by key player characteristics. The AIM campaign management system empowers casino marketers and creates efficiencies and productivity in database marketing. Offering superior analysis, the system also contains a player development module that connects marketers to the viotal statistics about their best players. For more information, visit www.mriaim.com.

SOURCE Marketing Results, Inc.