Affinion Loyalty Group to Discuss Customer Experience With Industry Experts at Loyalty Expo

RICHMOND, Va., March 15, 2012 /PRNewswire/ -- ALG's Group VP of Sales and Strategy, Charles Christianson, will moderate a panel at Loyalty Expo 2012 to explore current and future views of engagement through the lens of the consumer experience. Panelists will talk about their ideal customer experience and how they work to achieve this before, during and after the transaction. Attendees will walk away with an understanding of how to engage customers and encourage true loyalty. Joining him on the panel are:

• Heidi Shurtz, Senior Manager, Customer Relationship Marketing, Allergan Medical
• Candace Thornton, Director, Analytics and Business Development, Competiscan
• Neeti Patel, Director, Card Services/Business Development, Pentagon Federal Credit Union

Christianson, widely viewed as an industry leader, is a 12 year veteran of the loyalty space.

The panel will take place on March 19 at 1:30pm at Loyalty Expo 2012, which runs March 18-20 at the Rosen Shingle Creek Hotel in Orlando, Fl. To learn more about Loyalty Expo, visit www.loyaltyexpo.com.

In addition to moderating the panel discussion, Affinion Loyalty Group (ALG) will be exhibiting at Loyalty Expo. Panel discussion attendees and visitors to the booth (#411) will have the opportunity to register for a chance to win a new iPad.

About Affinion Loyalty Group: 

Affinion Loyalty Group (ALG) is a leading loyalty provider whose products and services touch more than 125 million consumers. With 30 years of experience, the company drives incremental revenue by increasing customer loyalty for its clients who include top financial institutions, hotel and airline companies, and automotive manufacturers. Headquartered in Richmond, Va., ALG is the loyalty division of Affinion Group, the global leader in customer engagement. For more information, visit www.affinionloyalty.com.

About Loyalty 360 – The Loyalty Marketer's Association:

Loyalty 360 is an unbiased, market driven, voice-of-the-customer focused clearinghouse and think-tank that is committed to bringing customer loyalty to the forefront as a critical marketing strategy.  A trusted source for cutting-edge research, best practices, and networking opportunities, Loyalty 360 gives members the expert insights and guidance they need to better understand loyalty and develop programs that effectively engage their customers and employees and build stronger relationships with them.  www.loyalty360.org

SOURCE Affinion Loyalty Group