Affinion Launches Innovative Merchant-Funded Loyalty Platform for Financial Institutions

STAMFORD, Conn., July 23, 2012 /PRNewswire/ -- Affinion Group, the global leader in enabling companies to connect and engage with their customers, thereby creating rewarding relationships and enhancing brand loyalty, announced today the launch of BankMyRewards, the most comprehensive merchant-funded loyalty program available.

BankMyRewards' is built upon Affinion's 40 years experience as the loyalty solutions provider and marketer of choice for Financial Institutions, Hospitality and Travel companies and Retailers. Through BankMyRewards, Affinion's clients provide their customers with relevant and robust cash-back savings or points from Affinion's extensive network of thousands of retailers, merchandise items, daily deals and gift card providers.  In addition to receiving extensive savings on everyday spend, bank customers and credit union members are treated to individualized, promotional offers generated from Affinion's sophisticated modeling and analytics and actual shopping behavior, and distributed through Affinion's patented technology.

"BankMyRewards combines many of the assets that Affinion offers our partners today – a network of thousands of name brand retailers and merchants, the largest gift card repository in the US, one of the leading daily deal sites, the management of billions of loyalty points and our sophisticated marketing engine – to provide partners a new way to engage with their customers," said Tim Lukens, EVP of Product Development.  "Through BankMyRewards, our partners can provide extensive merchant-funded cash back or points value to their customers, resulting in significant lifts in account acquisition, usage and retention."

More than $2 billion flows through Affinion's merchant network annually, and the network currently boasts thousands of national and local merchants.  Banks or Credit Unions receive access to these merchant offers and technology platform, ensuring their customers earn the greatest savings from their everyday shopping – personalized for each customer or member and branded for each Affinion partner.

BankMyRewards is available immediately to Affinion partners.

About Affinion Group
As a global leader with almost 40 years of experience, Affinion Group enhances the value of its partners' customer relationships by developing and marketing loyalty solutions. Leveraging its expertise in customer engagement, product development and targeted marketing, Affinion provides programs in subscription-based lifestyle services, personal protection, insurance and other areas to help generate increased customer loyalty and significant incremental revenue for more than 5,570 marketing partners worldwide, including many of the largest and most respected companies in financial services, retail, travel, and Internet commerce. Based in Stamford, Conn., the Company has approximately 4,500 employees and has marketing capabilities in 17 countries globally. Affinion holds the prestigious ISO 27001 certification for the highest information security practices, is PCI Level 1 compliant and Cybertrust certified. For more information, visit www.affinion.com.

SOURCE Affinion Group

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