Affinion Group Strengthens International Presence with Acquisition of Italian Marketing Solutions Company

NORWALK, Conn., Jan. 7 /PRNewswire/ -- Affinion Group, Inc., a global leader in customer engagement solutions that enhance and extend the relationship and loyalty of millions of consumers, announced today the closing of its acquisition of an Italian relationship marketing solutions company from a leading Italian banking group. Terms of the agreement were not disclosed.

The acquired company manages marketing solutions that increase loyalty and broaden the customer base of the banking group's checking account business. Affinion's acquisition launches a long-term strategic partnership with the banking group - one of the largest in Italy - that will deliver an even more extensive portfolio of personalized, high value products and services to its customers.

"Affinion's world class product portfolio and unparalleled marketing capabilities will now be combined with extensive experience in the Italian financial industry, enabling us to quickly and effectively reach both existing and new customers with a broader set of customized offerings," said Guillaume Huser, Affinion International Regional President, Western Europe.

"Today's acquisition strengthens Affinion's position as Europe's largest and most diverse engagement solutions provider and further builds upon our fast-growing consumer engagement and loyalty programs," said Steve Upshaw, Chief Executive Officer of Affinion International. "Affinion International's customer engagement programs currently serve more than 18 million customers in 12 countries."

About Affinion Group

As a global leader with more than 35 years of experience, Affinion Group enhances the value of its partners' customer relationships by developing and marketing loyalty solutions. Leveraging its expertise in customer engagement, product development and targeted marketing, Affinion provides programs in subscription-based lifestyle services, personal protection, insurance and other areas to help generate increased customer loyalty and significant incremental revenue for more than 5,500 marketing partners worldwide, including many of the largest and most respected companies in financial services, retail, travel, and Internet commerce. Based in Norwalk, Conn., the company has approximately 3,550 employees throughout the United States and in 12 countries, primarily in Europe, and markets in 15 countries globally. Affinion holds the prestigious ISO 27001 certification for the highest information security practices, is PCI compliant and Cybertrust certified. For more information, visit www.affinion.com.

Safe Harbor Statement

"Safe Harbor" Statement under the U.S. Private Securities Litigation Reform Act of 1995: Statements in this press release regarding Affinion Group's business which are not historical facts are "forward-looking statements" that involve risks and uncertainties. For a discussion of such risks and uncertainties, which could cause actual results to differ from those contained in the forward-looking statements, see "Risk Factors" in the Company's Annual Report on Form 10-K for the most recently ended fiscal year and other periodic reports filed with the Securities and Exchange Commission from time to time.

SOURCE Affinion Group, Inc.

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