Affectiva validates and launches new media performance metric and API, making emotion data more accessible to advertisers, publishers and agencies

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Aug 12, 2014, 10:17 ET

WALTHAM, Mass., Aug. 12, 2014 /PRNewswire/ -- Leveraging the world's largest database of emotion analytics, Affectiva, the global leader in emotion analytics and insights, has developed an innovative way to assess emotional connections to content by publishing the Affdex Score™, a performance-based metric to evaluate media content. Along with a newly developed API, the emotion data will be seamlessly integrated into clients' existing analytic platforms – making the emotion intelligence layer more easily accessible for advertisers, publishers and market researchers.

Affectiva Consumer Emotion Insights (PRNewsFoto/Affectiva)

Affectiva's emotion insights have been gathered from nearly 15,000 media units, 4.5 billion emotion data points, and 3 million face videos; and spans over 73 countries across the globe. The normative database provided the foundation for developing and validating the Affdex Score™. This proprietary score measures consumers' emotional engagement to media content and is used as an evaluative tool for comparing performance across markets, regions and product categories.

To seamlessly integrate these emotion insights directly into existing platforms, Affectiva developed an API for its advertiser, publisher and market research clients. The raw emotion data gathered consists of time-series analytics, media testing norms, statistical measures and the aforementioned Affdex Score™.

"Our clients have requested a simple and intuitive way to summarize and compare the performance of their media, based on the emotional response of their consumers," stated Nick Langeveld, Affectiva's president and CEO. "With many clients having established their own analytic platforms, integrating our emotion-intelligence layer into their solution was a necessity. Now they can quickly and easily obtain our raw emotion insights and analyze the results as gathered."

ABOUT AFFECTIVA

Affectiva is the global expert in consumer emotion insights. Through Affdex™ facial coding software, the company delivers cost-effective, scalable emotion analytics to Fortune 500 companies, market research agencies and entertainment and media publishers. Based on the world's largest emotion metrics database, their technology has become the standard for real-world accuracy and relevance in consumer insights. For more information, visit www.affdex.com.

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SOURCE Affectiva