Aetna Gears Up for Healthcare Reform with Health IT Investments and Aggressive Pursuit of Individual and Small-Group Health Insurance Markets

NASHVILLE, Tenn., Aug. 2 /PRNewswire/ -- HealthLeaders-InterStudy, a leading provider of managed care market intelligence, reports that national health insurer Aetna Inc. has two major initiatives underway in preparation for national healthcare reform. The company has made significant investments in health information technology that should boost its consumer-driven product membership, and is aggressively pursuing the individual and small-group markets, according to the new National MCO Analyzer: Aetna Inc.

Aetna's health information technology provides transparency on products and pricing and enables members to keep personal health records. This technology helps fuel membership in Aetna's strong line-up of consumer-driven products, which are attractive to small employers looking for lower-cost solutions such as high-deductible plans tied to health savings accounts and health reimbursement arrangements.

"A big criticism of consumer-driven health plans is that they won't work unless consumers have access to information on price and quality of providers," said HealthLeaders-InterStudy Vice President, Market Analysis Sheri Sellmeyer. "Aetna has taken steps toward providing this information with its online tools that help members find doctors, get the costs of tests and medical visits, order prescription drugs by mail and maintain personal health records, among other tasks. These information technology investments, coupled with its push into the individual and small-business markets, will help Aetna prepare for the state exchanges that will be set up in 2014 to help the uninsured find coverage."

About National MCO Analyzer

National MCO Analyzer is the account manager's tool for in-depth analysis of national MCO corporate strategies, opportunities and challenges. Profiling the country's largest managed care organizations, each report includes:

• Market analysis from HealthLeaders-InterStudy's managed care market experts, along with an overview of opportunities and challenges for a plan in the year ahead.
• Competitive analysis outlining a managed care organization's strengths, challenges and opportunities.
• Plan dashboard providing national-level enrollment mix and trends.

About HealthLeaders-InterStudy

HealthLeaders-InterStudy, a Decision Resources, Inc. company, is the authoritative source for managed care data, analysis and news. For more information, please visit www.HL-ISY.com.

About Decision Resources, Inc.

Decision Resources, Inc. is a cohesive portfolio of companies that offers best-in-class, high-value information and insights on important sectors of the healthcare industry. Clients rely on this analysis and data to make informed decisions. Please visit Decision Resources, Inc. at www.DecisionResourcesInc.com.

All company, brand or product names contained in this document may be trademarks or registered trademarks of their respective holders.

SOURCE HealthLeaders-InterStudy

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