Aerotek Unveils New Brand Positioning and Identity

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Mar 07, 2016, 09:00 ET

Brand refresh reflects the company's dedication to customer service

HANOVER, Md., March 7, 2016 /PRNewswire-USNewswire/ -- Aerotek Inc., a leading provider of recruiting and staffing services, today unveiled a refreshed brand positioning and identity that includes a new logo, tagline, messaging and website.

Aerotek's new branding creates a more unified public profile for the company and more effectively communicates the value it brings to its customers. As an organization dedicated to building meaningful partnerships with its clients and contract employees alike, the new tagline, "Our People are Everything," articulates the essence of the Aerotek brand; a drive to connect the best talent with the best job opportunities.

"What sets Aerotek apart is our overwhelming focus on our clients and contract employees — our dedication to providing them with the highest level of customer service," said Aerotek President Todd Mohr. "This brand investment is about much more than a refreshed logo. The new branding, coupled with our recent recognition as a Best of Staffing leader, signifies our operational commitment to delivering on the needs and wants of our customers."

Since 1983, Aerotek has grown to become one of the largest staffing firms in the U.S. and was recently recognized with Inavero's Best of Staffing® Client and Talent Awards. To learn more information or to see Aerotek's new look, visit Aerotek.com.

About Aerotek
Our people are everything. For more than 30 years, Aerotek® Inc. has distinguished itself as a leader in recruiting and staffing services by having a deep understanding of the intersection of talent and business. As a strategic partner to more than 17,000 clients and 300,000 contract employees every year, Aerotek's people-focused approach yields competitive advantage for its clients and rewarding careers for its contract employees. Headquartered in Hanover, Md., Aerotek operates a network of over 230 non-franchised offices with more than 6,000 internal employees dedicated to serving our customers. Aerotek is an operating company of Allegis Group, a global talent solutions provider. To learn more, visit Aerotek.com.

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SOURCE Aerotek