Aeromexico Launches Its New Digital Ecosystem
Aeromexico's new website, mobile app, and automated airport kiosks are part of this new multi-platform vision
With a customer-focused vision, the airline will be better equipped to deliver connected and personalized customer service
MEXICO CITY, Aug. 18, 2016 /PRNewswire/ -- Aeromexico, Mexico's global airline, announced the official launch of its new digital ecosystem that consists of a revamped website, mobile app, and updated airport kiosks offering customers a multi-platform experience meant to simplify the way to travel.
The airline aims to develop a personalized and connected end-to-end passenger experience at each point of contact, be it directly at the airport or through interactions on the new mobile app or website.
"The updated technology tools that we provide for our customers reflect the constant transformation and modernization plans taking place at Aeromexico," said Chief Revenue Officer Anko Van der Werff.
Services offered by these new channels include the following:
1. Aeromexico.com
The carrier's website design has been updated to feature mobility with advantages centered on:
- Creating an experience inspiring personalized trips
- Improved functionality and ease of use as customers book their reservations and check in for their flights with fewer clicks
- Availability on all mobile devices, putting Aeromexico at the forefront with the latest payment technology
- Enhanced customer control of their reservations and travel as the innovative web technology provides clear and straightforward browsing options
- A minimalist and modern website inspired by Mexican designs, with new, more visually stunning imagery with vivid colors and contemporary iconography
2. Airport kiosks
The carrier's airport kiosks now feature:
- Check-in and payment for seat selection and extra baggage as well as seat assignments and changes after check-in
- Faster service with streamlined check-in times reduced by 50% as the kiosks feature a more intuitive navigation platform
- Cutting-edge technology including a document scanner, credit card reader, and a boarding pass and bag tag printer
- User experience aligned with aeromexico.com browsing, user interface, and design features
- In the next few months, customers will be able to check their bags, request upgrades, purchase items to personalize their flight and adjust their itinerary in eight languages, among other options
The new kiosks have been installed in the Mexico City and Monterrey airports, and will soon be available in an additional nine major airports nationwide.
3. Mobile App
In the last quarter of 2016, users will be able to download the carrier's new app with features focused on day of travel services, such as:
- Flight notifications and personalized promotions
- Access to Aeromexico's Club Premier loyalty program accounts
- User experience aligned with aeromexico.com
- The new app features will enhance several steps in the customer's travel experience, from check in on their mobile devices to personalized and full transportation services. The first update will include innovative check-in flows and direct links to the new website to facilitate reservations, flight tracking information, and the baggage carousel number on arrival
- Multimedia player for onboard entertainment will become available in 2017, providing access to Aeromexico streaming content with no separate app download required
Aeromexico has worked for nearly two years on this project with world-renowned commercial partners in the technology industry, with a focus on improving its service to create a unique, streamlined, and simplified travel experience from the moment customers start planning their trip to arrival at their final destination.
About Grupo Aeromexico
Grupo Aeromexico, S.A.B. de C.V. is a holding company whose subsidiaries are engaged in commercial aviation and the promotion of passenger loyalty programs in Mexico. Aeromexico, Mexico's global airline, operates more than 600 daily flights from its main hub in Terminal 2 at the Mexico City International Airport. Its route network spans more than 80 cities on three continents, including 45 destinations in Mexico, 17 in the United States, 16 in Latin America, four in Europe, three in Canada, and two in Asia.
Aeromexico's fleet of more than 130 aircraft is comprised of Boeing 787, 777, and 737 jet airliners and state-of-the-art Embraer 190, 175, 170, and 145 models. In 2012, the airline announced the most significant strategy in aviation history in Mexico, to purchase 100 Boeing aircraft including 90 B737 MAX jet airliners and ten B787-9 Dreamliners.
As a founding member of the SkyTeam airline alliance, Aeromexico offers customers more than 1,000 destinations in 177 countries served by the 20 SkyTeam airline partners rewarding passengers with benefits including access to 672 premium airport lounges around the world. Aeromexico also offers travel on its codeshare partner flights with Delta Air Lines, Alaska Airlines, Avianca, Copa Airlines, and WestJet with extensive connectivity in countries like the United States, Brazil, Canada, Chile, Colombia, and Peru. www.aeromexico.com and www.skyteam.com
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SOURCE Aeromexico
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