Adyoulike Programmatic Native Growth Continues Across Europe

LONDON, May 7, 2015 /PRNewswire/ --

Adyoulike, the European leader in native advertising technology, today [7 May, 2015] announced plans to recruit for a number of senior roles within the business amid continued expansion across Europe.

2015 is set to be a phenomenal year for native advertising, as programmatic buying, mobile inventory and seamless, scalable technology combine to create an advertising marketplace that is estimated to be worth £21billion in the US alone by 2018.

In April, Adyoulike announced the launch of a new programmatic native advertising exchange. The Adyoulike Exchange solution gives advertisers access to premium in-feed native advertising inventory to be bought and sold programmatically for the first time, across desktop, tablet and mobile devices.

After experiencing phenomenal growth in both the UK & French native advertising markets in 2014, posting annual group revenues in excess of $10m, Adyoulike is looking to increase reach across Europe via strategic hires in key European markets.

The company is recruiting for Country Managers to work with existing advertisers and publisher partners in Germany, Italy and Spain.

Julien Verdier, CEO of Adyoulike comments;

"In France and the UK we have established ourselves as the leading premium in-feed native advertising company and tech platform, working with major advertisers, agencies and publishers to deliver millions of native ads per month via seamless, scalable technology.

"We are now looking to replicate this success across other European markets, particularly Germany, Italy and Spain. We already work in these markets but we are looking for experienced driven digital professionals to join us in spearheading this country growth."

Native advertising is still in its relative infancy in Italy, Spain and Germany, but Adyoulike predicts the market opportunity is significant - at least 1Billion Euros per year currently* - and likely to grow significantly as programmatic native becomes more important.

Continues Verdier;

"We are at the forefront of bringing programmatic native advertising to the European market. Our platform works seamlessly with programmatic trading desks, allowing our in-feed premium native ad units to be traded programmatically for the first time.

"Our heritage as a successful home grown European native advertising ad-tech business, combined with our expertise in building scalable technology solutions, plus our existing advertiser and publisher relationships within Europe ensures that we will be successful in championing native advertising to these new markets."

Julien Verdier will be speaking about the future of native advertising at the Festival of Media Global 2015, taking place in Rome Cavalieri 10 - 12 May, 2015.

Notes: 

*Based on 21% of total European digital display revenue IAB study: http://www.iabeurope.eu/news/european-online-advertising-market-records-new-high-273bn

About Adyoulike:  

Adyoulike is the European leader in native advertising. Through seamless, scalable technology Adyoulike is able to create premium in-feed native ad placements that fit any connected device - mobile, tablet, desktop and in-app easily.

The world's leading brands use Adyoulike to promote their brand content on premium publisher placements, reaching unparalleled levels of engagement in the process. Publishers use Adyoulike to create their own in-feed native ad units as well as to create new ways to monetise their inventory.

Operating across Europe and spearheading Programmatic native advertising, Adyoulike is at the forefront of growth in an exciting new advertising medium that is focused on user choice and engagement in advertising.

Follow Adyoulike: 
Twitter: @adyoulike 
LinkedIn: Adyoulike 
Facebook: Facebook.com/Adyoulike 

For more information, contact:
Jack Ferris, [email protected], +44(0)208-996-1805
Jo Sensini, [email protected], +44(0)208-996-1800

SOURCE Adyoulike

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