DURHAM, N.C., Nov. 7, 2017 /PRNewswire/ -- Adwerx, the leading provider of localized digital advertising for over 85,000 U.S. real estate agents and brokers has developed a mortgage officer advertising program for American Financial Network, Inc. (AFN), a company with over 700 loan officers in 44 states.
The new program will allow AFN's loan officers to easily create ads that they can use to deliver information directly to their target audience. This technology augments AFN's existing marketing programs, adding increased coverage.
"People think of advertising as a 'one-to-many' communication, but that's less and less the case," said Jed Carlson, CEO of Adwerx. "What we've seen is that advertising is increasingly targeted and personal, delivering people the information they want with uncanny accuracy."
American Financial's loan officers will be able to offer ads to home buyers and refinancers in specific zip codes. The process will be completely seamless and offers the loan officers complete control on how their marketing dollars are spent.
"We know digital advertising is very important to our loan officers because it is another way to continue the conversation with their customers and attract referrals," added John Sherman, AFN President. "Our job is to make it as easy as possible for them to use so they can deploy it quickly and effectively. They can use their branch p&l, it's easy, and no credit card is required. Adwerx completely optimizes our digital advertising so we can focus on serving our customers."
For more information on the services Adwerx offers to mortgage professionals, Adwerx Enterprise, and other programs, please visit www.adwerx.com.
About Adwerx
Adwerx has provided brilliantly simple digital advertising to over 85,000 real estate industry customers and other small businesses across all 50 states and Canada. All Adwerx engineers, designers, and customer service professionals share a common mission: to make simple and effective online marketing tools that work for everyone. Adwerx was ranked as #173 in the Inc. 5000 list of America's Fastest Growing Private Companies for 2017 and has been an Inman Innovator Award nominee for its advertising technology. For more information, visit www.adwerx.com.
About American Financial Network, Inc.
Established in 2001 by Jack Sherman, American Financial Network, Inc. (AFN) is a licensed mortgage lender (NMLS #237341) that is proud to have assisted hundreds of thousands of customers in financing their American dream of homeownership over the last 16 years. AFN is based in Brea, California; is licensed in 44 states; and remains on an impressive growth trajectory. AFN is an approved Fannie Mae and Freddie Mac seller/servicer, and an approved issuer for Ginnie Mae. A direct lender with in-house underwriting, AFN offers a full line of mortgage products including: Conventional, FHA, VA, USDA, Jumbo, 203(k) rehab loans and more.
SOURCE Adwerx
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